Open to opportunities

Mireille Frick

@mireillefrick

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Strategic marketing and commercial leader driving brand growth through digital transformation and partnerships.

Switzerland

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What I'm looking for

I seek a senior marketing or commercial leadership role where I can drive digital transformation, build brand value, scale revenues, and lead cross-functional teams in a collaborative, performance-driven culture.

I am a strategic marketing and commercial leader with 25 years of global experience across FMCG, luxury, entertainment, and public services. I have a strong track record in brand building, omnichannel marketing, media rights optimization, and revenue growth.

At Montres Breguet SA I led digital marketing transformation and revenue-driving audience engagement initiatives, and at Pathé Suisse I launched a fully responsive e-commerce site that grew online sales by 200% in 18 months. I also designed CRM and loyalty programs that increased membership by 178% in under a year.

I have led cross-functional, cross-national teams, negotiated and optimized sponsorship deals, and overseen large-scale budget allocation with ROI-driven priorities. My experience includes post-merger communication strategy, corporate branding, stakeholder lobbying, and partnerships with sports and cultural institutions.

I hold an MBA in International Management (HEC Genève) and an MA in Management (Université de Neuchâtel), and I pursue continuous development in digital marketing, leadership, and enterprise systems such as Office (advanced), SAP, and Dynamics 365.

Experience

Work history, roles, and key accomplishments

VP Head of Marketing

Montres Breguet SA

Mar 2021 - Nov 2024 (3 years 8 months)

Led digitalization of marketing strategies and cross-national teams, driving revenue growth and improving audience engagement through ROI-driven 360° campaigns and optimized sponsorship deals.

Digital Marketing Sponsorship Negotiation Team Leadership Budget Management CRM E Commerce)ROI Analysis

Commercial & Digital Director

Pathé Suisse

Oct 2015 - Sep 2019 (3 years 11 months)

Initiated digitalization and automation of marketing, launching a responsive e-commerce site that grew online sales 200% in 18 months and a CRM/loyalty program that increased members 178% in 10 months.

E Commerce)CRM Loyalty Programs Digital Transformation Revenue Growth Project Management Team Leadership

Sales and Marketing Director

TransN

Jan 2014 - Aug 2015 (1 year 7 months)

Led post-merger communication strategy and developed corporate branding with new B2B revenue models, while securing strategic partnerships and stakeholder engagement with authorities and user groups.

Branding B2B Sales Stakeholder Management Strategic Partnerships Change Management Marketing Strategy

Marketing and Communication Director

Conforama SA

Apr 2010 - Nov 2013 (3 years 7 months)

Led marketing across publishing, market research and external communications, implemented automated marketing processes to reduce production time and managed agency collaborations for creative, PR and media.

Marketing Automation Market Research Agency Management Process Improvement Team Leadership PR Media Planning

International PR Manager

Longines Francillon Watches Ltd

Dec 2003 - Nov 2004 (11 months)

Managed co-branding and media relations for equestrian sponsorships in collaboration with FEI, enhancing brand visibility through targeted PR and partnership activations.

PR Media Relations Partnerships

Marketing Consultant

McDonald's Switzerland

Apr 1998 - Apr 2002 (4 years)

Developed and executed Olympic sponsorship activations for Nagano, Sydney and Salt Lake City Games and managed local partnership of the global Disney Alliance to drive promotional impact.

Sports Marketing Partnership Management Campaign Execution Event Marketing