Bonvin Léandre

Go-to-market, brand, and omnichannel leader with experience building cohesive campaigns across online and offline environments.

I design and execute brand and commercial initiatives that connect digital touchpoints such as websites, e-commerce, and CRM with physical ones including retail, OOH, and event activations. My strength lies in creating consistent, meaningful brand journeys that guide consumers from first offline or online contact into deeper engagement, registration, and long-term loyalty.

I have led product and brand initiatives from ideation to market, covering product positioning, PLM, B2C and B2B support, distribution, and performance monitoring. This allows me to ensure that products are not only well designed, but accessible, clearly understood, and aligned with brand image across all channels.

I work extensively with data, connecting insights across campaigns, channels, and consumer behaviours to identify optimisation opportunities within the journey. My focus is always on improving clarity, experience, and relevance, strengthening advocacy, retention, and loyalty, while enabling portfolio discovery and upsell where multiple products coexist.

I thrive in roles where strategy meets execution, managing multiple initiatives in parallel, aligning cross-functional teams, and translating complexity into clear, actionable plans that deliver real market impact.