Maria Villamizar
@mariavillamizar
Marketing Director shaping scalable brand strategy and go-to-market growth programs.
SwitzerlandWhat I'm looking for
I’m a brand strategist and Marketing Director who builds brand identity and go-to-market programs from the ground up. I focus on shaping a clear brand voice while engineering the marketing engine that drives growth as the business scales.
As Marketing Director (2022–Present), I lead end-to-end brand strategy and go-to-market execution for a fertility/healthcare services organization. I oversee performance marketing, SEO/SEM, and CRM, and I’ve built and scaled paid acquisition and lifecycle marketing programs to improve qualified lead volume and conversion rates.
Previously, I owned growth marketing across client accounts, running SEO/SEM, paid social, and GA4-driven optimization to connect data insights to creative and channel strategy. Earlier roles grounded me in paid search, social, and email execution, and I now bring leadership, stakeholder communication, and cross-channel campaign expertise to every growth initiative.
Experience
Work history, roles, and key accomplishments
Marketing Director
Procreate Fertility Organization
Jan 2022 - Present (4 years 6 months)
Led end-to-end brand strategy and go-to-market execution for a fertility/healthcare services organization, overseeing performance marketing, SEO/SEM, and CRM programs. Built and scaled paid acquisition and lifecycle marketing programs and partnered with product, sales, and leadership to align marketing with business goals.
Growth & Performance Marketing Manager
Mec Global Digital Marketing
Jan 2019 - Jan 2022 (3 years)
Owned growth marketing strategy across multiple client accounts, running SEO/SEM and paid social while optimizing campaigns with analytics. Developed and executed multi-channel campaigns by translating data insights into creative and channel strategy.
Brand Strategist
Raddar Studios
Jan 2017 - Jan 2019 (2 years)
Developed brand positioning and identity systems for consumer and services brands and translated strategy into go-to-market campaigns.
Digital Marketing Specialist
ME Capital LLC
Jan 2015 - Jan 2017 (2 years)
Executed early-career digital marketing campaigns across paid search, social, and email channels to build foundational performance marketing skills.
Education
Degrees, certifications, and relevant coursework
Maria hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
SwitzerlandAuthorized to work in
Job categories
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