Jermaine Laing

At Substring Data AG, I lead end-to-end D2C and B2B growth marketing across paid media, SEO, CRM, email, and partnerships, influencing a CHF 4.2M revenue pipeline. I build performance dashboards, optimize marketing investment, and align executive and sales teams around pipeline and commercial targets.

I've spent 14+ years delivering multi-brand marketing, go-to-market, communications, and community-growth work across Europe, North America, and the Caribbean. From scaling inbound demand at UMushroom to leading DACH brand communications at CTC Resourcing Solutions and coordinating major entertainment campaigns for REGGAE STING, I combine commercial focus with integrated execution across digital, events, media, CRM, and agencies.