Open to opportunities

Daniel Coelho

@danielcoelho1

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Marketing and brand experience executive driving sustainable growth through memorable customer journeys.

Switzerland

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What I'm looking for

I seek senior marketing roles focused on omnichannel brand and customer-experience leadership, innovation, and measurable commercial growth.

I am a marketing and brand experience executive with over 20 years working across multinational and multicultural environments, focused on sustainable growth, innovation and customer experience transformation.

I have led brand experience, retail and digital customer-journey initiatives for clients and employers including Coca-Cola, KPMG, BMW, Colgate-Palmolive and Guerin, delivering iconic activations, product launches and measurable commercial results.

As a cross-functional leader I have rebuilt marketing departments, managed and coordinated teams of 20–30+ professionals, launched digital products and loyalty programs, and driven enrollment and sales growth through strategic omnichannel and CRM work.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder – Non-Executive

Current

Departamento de Vendas

Sep 2025 - Present (5 months)

Contributed to the launch and scale-up of a boutique sales firm partnering with companies to accelerate commercial performance, leadership effectiveness, and revenue growth.

Go To Market Strategy Business Development Sales Enablement Revenue Growth Partner Management Strategic Planning Remote Collaboration

Current

Associate Marketing Manager

Current

Departamento de Marketing

Jan 2018 - Present (8 years 1 month)

Led brand experience, digital marketing and positioning projects for clients including KPMG, BMW and Coca-Cola, delivering integrated activations such as the FIFA World Cup Trophy Tour and improving client engagement.

Brand Experiences Digital Marketing CRM Marketing Automation Figma HubSpot Project Management Campaign Execution

Partner & Business Development

Hoopoe Running Apparel

Jan 2019 - Jan 2025 (6 years)

Co-founded and grew a sports apparel brand focused on premium running apparel and lifestyle positioning, overseeing business development, brand strategy and commercial operations.

Brand Strategy Business Development Product Merchandising Marketing Communications

Marketing Director

Guerin

Jan 2016 - Dec 2017 (1 year 11 months)

Rebuilt the marketing department and launched a mobile app, loyalty program and new website, increasing online sales by 80% and driving omnichannel customer experience improvements.

CRM Loyalty Programs Mobile App Launch Digital Strategy

Marketing Manager

Laureate International Universities

Jan 2014 - Dec 2016 (2 years 11 months)

Managed marketing strategy for Universidade Europeia, IADE and IPAM, implementing inbound and digital campaigns that grew undergraduate enrollment by 17% and master's enrollment by 46%.

Inbound Marketing Digital Campaigns Enrollment Growth Content Strategy Analytics Stakeholder Management

Iberian Marketing & Product Manager

Colgate-Palmolive

Jan 2006 - Dec 2014 (8 years 11 months)

Led shopper marketing, visual merchandising and in-store activations across Spain & Portugal, launching products and 360 campaigns that achieved record market shares and margin improvements.

Trade Marketing Visual Merchandising Product Launches

Product Manager & Trade Marketing

United Biscuits

Jan 2003 - Dec 2006 (3 years 11 months)

Managed product and trade marketing initiatives, executing in-store activations and promotional design to support brand growth and retail performance.

Product Management Trade Marketing In Store Activations Marketing Design Category Management