Open to opportunities

Jeff Anderson

@jeffanderson

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Experienced Product Marketing Manager with a focus on SaaS strategies.

United States

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in a dynamic marketing environment.

With over 15 years of experience in SaaS and product marketing, I have a proven track record of successfully launching products and driving adoption across billion-dollar initiatives. My expertise lies in creating effective go-to-market strategies, optimizing funnels, and leveraging data-driven insights to enhance product positioning and messaging.

At GoDaddy, I have led significant go-to-market strategies, managing multi-channel marketing projects that have consistently exceeded budget goals. My role involves collaborating with cross-functional teams to ensure timely product launches and successful execution of key milestones. I take pride in my ability to develop compelling value propositions and conduct in-depth market research that informs strategic decisions.

I am passionate about utilizing experimentation and A/B testing to drive user engagement and optimize product performance. My commitment to continuous improvement and innovation has contributed to substantial revenue growth and customer loyalty in my previous roles.

Experience

Work history, roles, and key accomplishments

Current

Go-To-Market Manager

Current

GoDaddy

Jan 2023 - Present (2 years 5 months)

Led multi-million to billion-dollar GTM strategies, focusing on experimentation, A/B testing, and insights-driven multi-channel marketing projects. Orchestrated first-to-market GTM and PMM product launches, consistently exceeding budget P&L goals. Managed cross-functional GTM cadences, optimizing traffic funnels with gains up to $1.6M.

A B Testing Multi channel Marketing Product Launches Funnel Optimization P&L management Marketing Operations Paid Media

Current

Product Marketing Manager

Current

GoDaddy

Jan 2017 - Present (8 years 5 months)

Developed compelling value proposition and positioning strategies through site experimentation, leading to 10% increases across global product channels. Conducted in-depth target audience and sales research for six product suites, shaping strategic decisions and optimizing execution. Built and nurtured cross-functional relationships to ensure timely product launches and successful delivery of key

Product Positioning Value Proposition Audience Research Sales Research Product Launches Project Management Market Research

Associate Product Manager

GoDaddy

Jan 2015 - Present (10 years 5 months)

Conceptualized, created, and launched new features that significantly drove user engagement and sign-ups. Aligned product developments with key marketing and research learnings to effectively support business goals.

User Engagement Product Launch Product Management

Education

Degrees, certifications, and relevant coursework

University of Central Oklahoma

Bachelors of Science, Marketing

Completed a comprehensive curriculum focused on marketing principles and strategies. Gained expertise in areas such as market research, consumer behavior, and product promotion.