Sidney da Silva

Led the development of high-complexity B2B financial interfaces, ensuring accessibility, responsiveness, and scalable Design System standards.

Oversaw Product Discovery and UX Research processes, translating data, usability testing, and qualitative insights into seamless user journeys.

Managed core UX and product KPIs, bridging the gap between research, UI/UX, and business outcomes.

Optimized d

Led teams of Product Designers, UX Writers, and Researchers in creating B2B platforms (App, Web, Mobile) impacting 50M+ users across sectors like lending (CDC), consortiums, insurance, PIX, Open Finance, and payments.

Directed the evolution of a Design System used by 20+ squads, ensuring cross-product consistency and scalability.

Implemented UX Governance and DesignOps, refining design, discover

Spearheaded the construction of corporate Design Systems in collaboration with Product, Engineering, and Data, applying DesignOps practices that reduced dev time by 30%.

Conducted qualitative and quantitative research (usability tests, surveys, metrics analysis) to drive data-informed decisions and validate hypotheses in Figma.

Integrated Generative AI into prototyping and analysis workflows, en

Led Design and UX/UI initiatives for complex digital projects, including IoT solutions, while structuring design processes based on Agile methodologies.

Conducted behavioral research and data analysis, developing personas, user journeys, and navigation flows.

Created and validated high-fidelity prototypes, ensuring continuous evolution of digital solutions.

Structured and monitored UX metrics.

Developed end-to-end Product Design projects, integrating CX and UX to create seamless omnichannel experiences across digital and physical touchpoints.

Conducted qualitative and quantitative research, developing personas and mapping user journeys to support product decisions.

Led multidisciplinary teams across Design, UX, CX, and Service Design initiatives, aligning user experience with business strategy.

Managed squads and implemented Agile methodologies such as Design Thinking and Lean UX.

Mentored design talent and established design rituals (e.g., Design Critiques) to elevate craft and output.

Mapped journeys and redesigned services to improve both user experien

Developed advertising assets and visual identities for multi-platform campaigns, aligning high-end aesthetics with fashion market trends.

Created data-driven strategic assets, translating retail intelligence and performance insights into visual solutions that drive conversion.

Collaborated with Strategy and Media teams to ensure creative consistency across integrated communication ecosystems.

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Created and evolved visual identities, developing cohesive branding systems (logos, typography, palettes) for multiple touchpoints.

Produced high-performance digital marketing assets, including social media content and email marketing aligned with conversion strategies.

Partnered with Copywriting and Media teams to ensure visual and narrative consistency from concept to final delivery.

Authored

O MBA em Inovação Orientada a IA e UX da UNIFAST, liderado por Leandro Rezende, visa transformar designers em "Design Engineers" capazes de dominar a convergência entre inteligência artificial e UX estratégico. O programa foca na construção de produtos completos e validados, utilizando IA para acelerar a prototipagem funcional e a pesquisa, movendo o profissional da execução visual para papéis de

MBA in AI-Driven Innovation & UX focused on transforming designers into Design Engineers, covering AI, UX strategy, and leadership.

A pós de Design Experiencial foca em UX Design/Product Design sob uma perspectiva holística, integrando emoções, usabilidade e estética. Através do Design Thinking, capacita o profissional a projetar experiências centradas no usuário, fundamentadas na construção de narrativas e na resolução multidisciplinar de problemas para produtos e serviços.

Com ênfase em Service Design, a formação conecta as