Marina Peripato
@marinaperipato
Product Designer and design leader driving user-centered, data-informed digital products.
What I'm looking for
I’m a Senior Product Designer with over 10 years of experience across user research, interaction design, and visual design, working closely with product and engineering teams to create meaningful, data-informed experiences. I have a strong background in qualitative and quantitative research, usability testing, and translating insights into clear product decisions. My experience also includes motion design and creative direction, with a focus on storytelling, user behavior, and market analysis, skills that deeply influence how I approach product thinking and interaction design. With a background in film studies and a strong curiosity for science, I bring a multidisciplinary, analytical, and human-centered perspective to product challenges. I’m passionate about building products grounded in research, clarity, and craft, while contributing to healthy design cultures and supporting the growth of other designers through collaboration and feedback.
Experience
Work history, roles, and key accomplishments
Served as a technical design lead for enterprise digital products, defining methodological pillars and scaling consistency across deliverables for 500+ designers while driving research-led decisions presented to C-level stakeholders.
Advised on product design strategy and led qualitative and quantitative research with 200+ users to surface workflow insights and recommendations for product and executive teams, while promoting accessibility and governance for the design system.
Freelance Creative Director
Freelancer
Jan 2016 - Jan 2025 (9 years)
Delivered creative direction, product design and prototypes for agencies and brands including HBO, Devir and Jambo, translating business goals into user-centered campaigns across TV, digital and social.
Design Operations
Alice Health Tech
Feb 2022 - Oct 2022 (8 months)
Structured design ops processes and workflows for 50+ designers, built Looker dashboards to monitor creative performance and enabled data-driven experimentation that supported growth from 1k to 10k customers.
Creative Director
Wildlife Studios
Jan 2020 - Sep 2021 (1 year 8 months)
Led creative and product design strategy across titles, established data-driven testing frameworks and onboarding documentation, and scaled teams that produced top-performing products such as Math Learner.
Senior Motion Designer
Wildlife Studios
Jun 2019 - Jan 2020 (7 months)
Designed motion and visual assets for product initiatives, contributing to creative systems and supporting the evolution of high-performance product experiences.
Education
Degrees, certifications, and relevant coursework
Fundação Armando Alvares Penteado (FAAP)
Postgraduate, Design Management
Pós-graduação em Gestão Estratégica de Design concluída em 2026, focada em estratégias de design e gestão aplicada a produtos digitais.
Scaled Agile, Inc.
Certification, Agile / Scrum
2024 - 2025
Certified SAFe Scrum Master certification valid from Jul 2024 to Jul 2025 focused on scaled agile frameworks and team facilitation.
Aprender Design
Course, Design Leadership
2025 - 2025
Completed Leading Design Teams in 2025 focusing on leadership, team management and design team processes.
How Education
Course, Product Discovery / UX
2023 - 2023
Completed courses in Product Discovery and UX Design in 2023 covering user research, prototyping, and UX methodologies.
Udemy
Course, Service Design
2023 - 2023
Completed a Service Design course in 2023 focused on service mapping, touchpoints and user-centered service strategies.
Conquer
Course, Agile / Remote Management
2022 - 2022
Completed courses on Metodologias Ágeis, Gestão Remota, and Planejamento Estratégico in 2022 focused on agile practices and strategic planning.
Perestroika
Course, Creative Methodologies
2020 - 2020
Completed Kria - Metodologias Criativas in 2020 focusing on creative methodologies and ideation techniques.
School of Motion
Course, Motion Design
2019 - 2019
Completed Advanced Motion Methods in 2019 focused on advanced motion design techniques and workflow.
Centro Universitário Nossa Senhora do Patrocínio (CEUNSP)
Bachelor, Cinema
2014 - 2017
Bacharelado em Cinema concluído em 2017 com foco em produção audiovisual e direção criativa.
Availability
Location
Authorized to work in
Job categories
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