Vanessa Cruz

Owned end-to-end UI/UX for a large-scale enterprise financial dashboard integrated with ICBS, improving data access and team performance by 30%. Led component library and design system work in Figma to ensure consistency and scalability.

Led product design from concept to execution for the Avatar ME! AI-powered app, establishing visual direction and a token-based design system to enable consistent engineering handoff. Delivered pixel-perfect UI assets under tight deadlines.

Owned UI/UX for the Innovation Lab and Blip Commerce B2B SaaS payment & authentication platform, driving discovery through shipped interfaces and delivering R$1.4M revenue recovery with 300% ROI and 625h saved/month.

Led UI/UX redesign of Itaú CG Invest and built a modular Figma design system, boosting digital sales by 15% and improving engineering handoff and scalability across enterprise products.

Delivered end-to-end UI/UX for enterprise fintech platforms and built the VirtUOL Design System, reducing development time by 30% and raising conversion and usability metrics across products.

Led UI/UX for a Strategic Retention System using CLV and ML-based sentiment analysis, producing a concierge MVP that achieved 38% customer retention and won the Insurtech Innovation Award.

Managed the Design area and owned UI/UX for a B2B CRM retail platform, validating the MVP and contributing to company expansion to 60K+ stores and 55M users.

Bachelor of Social Communication studies at ECDD in Rio de Janeiro (incomplete).

Postgraduate program in UX Design & Digital Marketing completed at ESPM in Rio de Janeiro.

Degree in Graphic Design with a digital focus completed at INFNET in Rio de Janeiro from 2013 to 2016.

Technical high school diploma in Advertising completed at CAEL in Rio de Janeiro from 2006 to 2009.