Open to opportunities

Alex Serrão

@alexserrao

Message

Product design leader driving DesignOps, design systems, and scalable enterprise experiences.

Brazil

Message

What I'm looking for

I seek a leadership role where I can scale design teams, implement DesignOps and design systems, drive measurable product outcomes, and collaborate with cross-functional executives in enterprise or fintech environments.

I am a product design leader with over 16 years of experience delivering digital transformation across banking, insurance, enterprise SaaS and multi-platform ecosystems. I specialize in scaling design teams, implementing DesignOps and global design systems, and aligning product strategy with measurable business outcomes.

I have led UX strategy and delivery for enterprise banking and cloud logistics platforms, facilitated executive discovery workshops, and mentored designers while supporting hiring and career development. My work has repeatedly reduced design-to-development cycle time and increased design maturity and consistency across large, distributed organizations.

I am passionate about building high-performing, user-centred teams that create scalable experiences for complex environments, and I bring a metrics-driven, data-informed approach to product design and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Head of Product Design

GFT

Oct 2022 - Jan 2026 (3 years 3 months)

Led UX strategy and delivery for enterprise banking products (Bradesco USA), built and scaled DesignOps practices, and implemented a global design system that reduced design-to-development cycle time by ~30%.

Design Leadership Design Systems UX Strategy Mentoring Enterprise Banking

Senior Product Designer

TIVIT

Jan 2021 - Dec 2022 (1 year 11 months)

Led UX/UI for a cloud logistics platform for BRF, established a design system and research practices, and drove data-driven improvements that improved operational efficiency and reduced usability issues.

UX UI Design Systems Usability Testing Research Data Driven Cloud Platforms Product delivery Stakeholder Management

Lead Product Designer

ACT Digital / Altran

Jan 2020 - Dec 2021 (1 year 11 months)

Led the redesign of Prudential’s web and mobile ecosystem, defined UX processes and governance, and coordinated cross-functional Agile delivery, reducing design-to-development cycle time by ~30%.

UX Design Product & Design Agile Design Systems Web And Mobile Design Stakeholder Management

Head of Product Design

TOTVS

Jan 2010 - Dec 2020 (10 years 11 months)

Led UX strategy for a hospitality ERP and mobile ecosystem, managed the design team and stakeholder alignment, and introduced metrics-driven design practices that shortened design-to-development cycles by ~30%.

Design Leadership UX Strategy ERP Team Management Design Systems Mobile UX