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Thayane User

@thayrohn

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LEAD PRODUCT DESIGNER @Reforge @Ideo Ex-IBM, Whirlpool, Vivaldi NY 🏆 IF and IDEA Awards

Brazil

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What I'm looking for

I’m looking to continue my career in the product design or PM space.

Hi! I’m Thay. A highly accomplished Lead Product Designer with 14+ years of experience and prestigious certifications including Ideo and REFORGE. IF and IDEA Awards.

Renowned for a systematic and holistic perspective, experienced in elevating project scope to strategy for global brands like IBM, driving exceptional sales growth for Whirlpool, and orchestrating impactful retail experience investments for Nike.

My expertise in delivering exceptional user experiences, strategic vision, and collaborative leadership makes me a valuable asset in driving product success and achieving tangible business results.

Fluent in English, Spanish & Portuguese.

Experience

PRODUCT DESIGNER DIRECTOR

VIVALDI

Delivered outstanding end-to-end SAAS platforms for B2B/B2C markets, elevating mobile and desktop UX for top health and education brands with 100% validation result in user research.
Streamlined design systems and growth-focused strategies resulting in a 80% user retention during alpha and beta phases
Tools: Figma, Notion, Jira, Confluence, AI Artificial Intelligence, data analytics, ML.

B2C SaaS B2B SaaS Product Design Product Design Strategy

UX LEAD

amable

Led a team of 6 in the Design of 15+ SAAS End-to-End features for Mobile App and Desktop, focused on B2C Excellence for Top Lead TELCO Company.
Conducted future scenarios and user research.
Crafted personas, journey map, and user flows.
Guided Product Development Life Cycles within Agile Frameworks, Scrum and Kanban.
Tools: Figma, Trello, Slack, Jira, Confluence, Mural.

UX Design UI Design Lean Agile Team Leadership

INTERACTION DESIGNER

Whirlpool

Design strategies yielded a 10X sales boost, surpassing market predictions and fostering exceptional growth.
Directed end-to-end UI design processes, ensuring user-centric information architectures, wireframes, UI, and low and high-fidelity prototypes that anticipate and impact trends up to 15 years ahead.
Established design systems to ensure consistency across global TOP of MIND brands.

Interaction Design Interface Interaction Design User Experience Design User Experience (UX) Design User Experience Research

LEAD UX DESIGNER

IBM

Led SAAS B2C End-to-End platform design for mobile and desktop, delivering exceptional user experiences for a Top TELCO company in LATAM.
Drove 70% improvement in team satisfaction by implementing a highly effective design system, spearheading research operations with atomic research and success metrics.
Workflow optimization with 60% time reduction through design ops and talent strategies.

Design Leadership Design Operations Management Research Operations UX UI Design