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Tayna Schultz

@taynaschultz

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I’m a Senior Product Designer using UX research and A/B testing to drive conversion and scalable design systems.

Brazil

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What I'm looking for

I’m looking for a product design role where I can lead discovery with UX research, prototypes, and A/B testing, build scalable design systems, collaborate cross-functionally, and deliver measurable improvements in usability, accessibility, and conversion.

I’m a product designer with 6+ years designing for global e-commerce and digital products, combining UX research, prototyping, and conversion-focused iteration. I bring a data-driven approach—using A/B testing, heatmaps/clickmaps, and screen recording analysis—to turn user needs into measurable business outcomes.

In my most recent work, I modernized a legacy ERP credit and leasing system by owning product discovery, user journey mapping, wireframing, and high-fidelity prototypes, while scaling usability through an implemented design system. Previously, I increased checkout conversion by 7% and strengthened accessibility by aligning UI decisions with WCAG best practices, also mentoring a team of 3 junior designers and interns.

Experience

Work history, roles, and key accomplishments

Product Design

Freelance

May 2026 - Jun 2026 (1 month)

Designed and shipped a website and ERP system using UX strategy, responsive UI, and a proprietary design system built to WCAG AA accessibility standards. Expanded the engagement to include SEO, CRO, and paid media direction bridging product design and growth marketing.

UX Strategy Responsive UI Design Systems SEO CRO Paid Media

UX/UI Designer

Freelance

Apr 2026 - May 2026 (1 month)

Led the complete redesign and frontend redevelopment of NV8's institutional website, migrating from static HTML to Vue.js and building reusable components with native i18n. Delivered UX research, information architecture, wireframes, visual design, and production deployment in 7 days using an AI-assisted workflow and a proprietary design system driven by design tokens synchronized via JSON.

UX Research Information Architecture Wireframing Visual Design Copywriting Vue.Js Design Systems Design Tokens Tokens Studio JSON Claude Code Migration To Production

Product Designer

Nv8

Sep 2025 - Mar 2026 (6 months)

Modernized a legacy ERP credit and leasing system by owning product discovery, user research, journey mapping, wireframing, and high-fidelity prototyping. Compiled pain points across 129 access profiles and implemented a scalable design system, improving perceived efficiency and reducing task time and errors.

Product Discovery UX Research User Journey Mapping Wireframing User Flows Design Systems Information Architecture Stakeholder Management Scrum Product Thinking User Interviews

UX/UI Designer

Vml / Enext Company

Jul 2021 - Jun 2025 (3 years 11 months)

Used lean design methods with heatmaps, click maps, and screen recording analysis to generate insights for A/B testing and conversion-focused iterations. Improved checkout conversion rate by 7%, ensured WCAG-compliant accessibility, and led/mentored a team of 3 junior designers and interns.