Open to opportunities

Siddhant Vashishta

@siddhantvashishta

Message

Data-driven marketing analyst optimizing ROI through email automation and A/B testing.

India

Message

What I'm looking for

I’m looking for a marketing analytics role where I can use campaign data, segmentation, and A/B testing to drive ROI, grow organic and paid performance, and partner with teams to turn insights into real business results.

I’m a data-driven marketing analyst with expertise in email automation, campaign performance analysis, and digital marketing from the UK and India. I focus on ROI optimisation, KPI reporting, customer segmentation, and A/B testing to turn insights into measurable growth.

In roles like Deputy Marketing Manager and Marketing Executive, I developed and ran local marketing campaigns across email, digital, and in-store touchpoints—boosting customer engagement and store traffic by over 20%, improving marketing ROI by 10%, and increasing campaign response rates by 15%.

Experience

Work history, roles, and key accomplishments

Deputy Marketing Manager

Pizza Hut

Oct 2024 - Jan 2026 (1 year 3 months)

Developed local marketing campaigns across digital, email, point-of-sale, and in-store channels, boosting customer engagement and store traffic by over 20%. Analyzed sales and Google Analytics metrics to identify customer trends, supporting a 10% improvement in marketing ROI through data-driven decisions.

Google Analytics A B Testing Customer Segmentation Email Marketing HubSpot Digital Campaigns POS Marketing

Marketing Executive

TGI Fridays

Nov 2023 - Sep 2024 (10 months)

Analyzed customer and sales data to identify trends, improving profit margins by 10%. Planned and executed local marketing initiatives that increased store sales by 20% and monitored marketing spend and ROI against monthly budgets.

Marketing Analytics Google Analytics ROI Reporting Budgeting Power BI Customer Insights Digital Campaigns Data Driven Marketing HubSpot

Marketing Intern

Creative Business Videos

Jun 2023 - Oct 2023 (4 months)

Planned, segmented, and executed email programmes using Mailchimp and MailerLite, running A/B tests on subject lines and CTAs to raise open rates by 45% and conversions by 38%. Supported website strategy by building landing pages (content structure, SEO and UX input) and used Google Analytics to produce weekly performance reports and tactical recommendations.

Email Automation Mailchimp MailerLite A B Testing Conversion Rate Optimization Landing Page Optimization Google Analytics

Strategic Marketing Intern

Zuna Solutions

Aug 2021 - Oct 2021 (2 months)

Managed and optimized paid social campaigns on Instagram and Facebook, running targeting and creative tests that increased customer acquisition by 15%. Conducted market research and competitor analysis to shape targeting, messaging, and campaign positioning.

Paid Social Advertising Market Segmentation Market Research Competitor Analysis Positioning Targeting & Creative Testing Marketing Strategy KPI Tracking