Manu V N

I am an MBA graduate with over 4 years of experience specializing in Marketing Automation and Social Media Analytics. My expertise lies in utilizing automation platforms such as HubSpot, Mailchimp, and Bloomreach, combined with social media tools like Hootsuite and Sprout Social. I have a proven track record of delivering data-driven campaigns that consistently outperform benchmarks, improving engagement metrics by 25-30% while ensuring regulatory compliance.

In my current role as a Digital Marketing Automation Analyst at Accenture, I have developed Account-Based Marketing (ABM) programs and automated campaigns that leverage various platforms. I successfully managed social media strategies that increased engagement by 35% and sentiment by 22%. My analytical skills have enabled me to create automated reporting solutions that integrate multiple data sources into unified dashboards, enhancing campaign strategies through data-driven segmentation and A/B testing.

Previously, as a Digital Marketing Associate at WNS Global Services, I implemented AI-driven email personalization strategies that boosted conversion rates by 22%. I managed over 120 integrated marketing campaigns, significantly increasing customer retention. My experience as a Market Research Analyst further solidified my ability to integrate digital marketing strategies with business objectives, ensuring that my work aligns with organizational goals.