Open to opportunities

Anand naidu

@anandnaidu

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Professional marketer with 5+ years of B2B and B2C experience.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, with opportunities for growth and innovation in marketing strategies.

I am a professional marketer with over 5.6 years of experience in both B2B and B2C sectors. My expertise lies in managing multi-tasking environments and executing marketing strategies that align with organizational objectives. I have a proven track record in digital marketing, brand advertising, and campaign management, which has equipped me with the skills to thrive in high-pressure situations.

Throughout my career, I have collaborated with cross-functional teams to develop and implement successful marketing projects. My proficiency in platforms such as Salesforce, HubSpot, and Mapp Engage has allowed me to excel in marketing automation, email marketing, and campaign management. I am dedicated to delivering high-quality campaigns and have consistently demonstrated my ability to analyze marketing metrics to optimize performance.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst

Current

Anteriad

Oct 2022 - Oct 2023 (1 year)

Led the design and execution of various marketing campaigns, including ABM and segmentation. Utilized marketing analytics to track key metrics and developed training materials for new hires. Managed multiple campaigns across different time zones, ensuring high-quality deliverables.

Campaign Management Marketing Analytics Lead Scoring Sendgrid Reporting Team Management Project Management

Campaign Executive

Kenscio

Jan 2022 - Feb 2022 (1 month)

Handled end-to-end campaign execution using Mapp Engage, focusing on email creation, A/B testing, and performance tracking. Ensured successful deployment and monitoring of marketing activities.

Email Marketing A B Testing Campaign Tracking Segmentation Data Analysis Performance Tracking

Client Relationship Officer

Flatworld Solutions

Jan 2020 - Jan 2022 (2 years)

Managed end-to-end campaign execution and client requirements using Mapp Engage. Provided administrative support and utilized advanced Excel techniques for data analysis and reporting.

Client Management Campaign Execution Data Analysis Reporting Email Marketing Administrative Support Segmentation

Digital Interaction Advisor

247.ai

Sep 2018 - Oct 2019 (1 year 1 month)

Delivered customer support via Salesforce CRM, focusing on email marketing and customer engagement. Created marketing emails and managed international client communications.