aanchal bansal

I am a results-driven performance marketing specialist with over five years of experience in developing and executing data-driven digital marketing campaigns. My proven track record includes driving significant revenue growth through strategic PPC, display advertising, and paid social media campaigns. I leverage analytics and A/B testing to optimize conversion funnels and maximize ROI, ensuring that every marketing dollar spent contributes to the bottom line.

In my current role as a Senior Analyst at Salesforce, I manage and optimize over 200 paid digital campaigns, achieving remarkable results such as a 33% increase in leads and a 27% decrease in cost per lead. My ability to implement innovative testing strategies has enhanced audience targeting and created more connected customer journeys, particularly in key markets like Italy. I pride myself on building strong partnerships with field teams to overcome challenges and drive pipeline growth across the marketing funnel.

Previously, as the Head of Marketing at Kimi India, I led the marketing function of a startup, establishing a robust online presence and achieving high engagement rates through organic social media growth and effective email marketing strategies. My experience as a freelancer has further honed my skills in digital marketing, allowing me to support multiple small businesses in achieving significant ROI improvements. I am now eager to leverage my skills and experience to contribute to a dynamic marketing team.