At Alea Consulting, I executed end-to-end email campaigns using Zoho Campaigns, from audience research and copywriting through testing and performance analysis.
I managed 30,000+ CRM records through cleansing, verification, and enrichment, contributing to an 80% improvement in email deliverability. I also configured Zoho CRM workflows to automate routine updates.
I developed Excel and Power BI dashboards and MIS reports for campaign and operational KPIs, reducing manual reporting effort by 30%. I monitored engagement metrics including open rates, click-through rates, bounce rates, and unsubscribes.
Earlier, as a Market Research Intern at FIOS (Subsidiary of Alea Consulting), I supported campaign coordination and market research. I also built a Marketing & Campaign Analytics Reporting Dashboard project to consolidate performance metrics and prepare KPI reporting formats and recommendations.
