Greeshma jaythi

GJ

Looking for a job

Greeshma jaythi

@greeshmajaythi

Digital marketing professional at Deloitte, improving social engagement by 15% through audience-led campaigns.

At Deloitte, I execute paid LinkedIn campaigns, coordinate audience targeting and creative testing, and report performance to marketing stakeholders. My social-first strategies improved engagement by 15% across LinkedIn, Instagram, YouTube and Facebook.

At Malhotra Group Plc, I built a loyalty email automation programme from scratch in Airship, generating £3,000 in incremental sales. I also ran A/B tests that improved conversion rates by 25% and supported organic social engagement growth of 20% across hospitality brands.

Experience

Work history, roles, and key accomplishments

DE

Current

Social Media Analyst

Current

Jan 2025 - Present (1 year 9 months)

Led end-to-end execution of paid LinkedIn campaigns with a £10,000 budget, coordinating audience targeting, creative performance testing, and weekly reporting. Delivered campaign reports through Power BI and Excel dashboards, improving content engagement by 15% across social platforms.

LinkedIn Power BI Excel Sprinklr Brandwatch Meltwater Social Media Strategy Campaign Management Audience Targeting Content Optimization

MP

Digital Marketing Executive

Malhotra Group Plc

Aug 2022 - Jul 2024 (1 year 11 months)

Generated £3,000 in incremental sales by building a loyalty email automation programme from scratch in Airship. Improved conversion rates by 25% through A/B testing and grew organic social engagement by 20% across Instagram and Facebook.

Urban Airship Email Automation A B Testing WordPress Instagram Facebook Campaign Management Stakeholder Communication Creative Agency Management

Education

Degrees, certifications, and relevant coursework

NU

Newcastle University

MSc, Digital Business

2021 - 2023

Pursued an MSc in Digital Business, focusing on digital transformation and business strategy.

VT

Vidya Academy of Science and Technology

B Tech, Electronics and Communication Engineering

2016 - 2020

Completed a Bachelor of Technology in Electronics and Communication Engineering.

SP

Sprinklr

Sprinklr Analyst Pro, Social Media Analytics

Certified as a Sprinklr Analyst Pro.

BR

Brandwatch

Brandwatch Analytics, Social Media Analytics

Certified in Brandwatch Analytics and Consumer Research Foundation.

BR

Brandwatch

Brandwatch Consumer Research Foundation, Consumer Research

Certified in Brandwatch Consumer Research Foundation.

GO

Google

Learning Google Tag Manager, Web Analytics

Completed the Learning Google Tag Manager course.

SE

Semrush

Semrush SEO Crash Course, SEO

Completed the Semrush SEO Crash Course.

Tech stack

Software and tools used professionally

Google Tag Manager

Tableau

Asana

WordPress

SEMrush

monday.com

Brandwatch

Sprinklr

Power BI

Availability

Looking for a job

Location

India

Authorized to work in

Salary expectations

11971k+ INR

Job categories

Digital Marketing Professional Social Media Analyst Digital Marketing Executive

Skills

Digital Marketing Social Media Marketing Email Marketing Email Automation Email Flows A B Testing Campaign Operations Campaign Brief Approval Workflows Campaign Performance Reporting ROI Analysis Social Listening Audience Targeting Content Optimization SEO

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