Siddhangana User

Architected the organisation’s operating system from scratch, consolidating content production, client onboarding, analytics, and internal workflows into one orchestrated environment. Engineered near-total autonomy with 99% of recurring execution handled by deployed agents, and built full-stack production applications with custom web UI.

Retained strategic oversight of social, content, and influencer marketing after transitioning daily operations to co-founder.

Founded and scaled an Instagram-first fashion e-commerce brand to ₹12L+ revenue, owning brand strategy, content, paid acquisition, and retention end to end. Transitioned daily operations to co-founder in Jun 2025 while retaining strategic oversight of social, content, and influencer marketing.

Delivered individual therapy across children, adolescents, young adults, and older adults, building individualised treatment plans and handling crisis intervention. Ran qualitative research across a live clinical caseload, including structured interviewing, thematic analysis, and case study development.

Led India go-to-market for a European luxury non-alcoholic brand, driving 8x revenue growth in under 6 months through localised digital marketing and repositioning. Built digital infrastructure from zero, including Shopify storefront, social channels, SEO foundation, and Airtable-based campaign tracking.

Designed and deployed end-to-end growth systems for agency clients, including automated lead generation funnels, model-personalised outreach pipelines, and content production workflows. Built client-facing automation and executed multi-channel campaigns for B2B and D2C clients.

Conducted in-depth research across health, nutrition, and fitness verticals and built a catalogue using Midjourney, DALL-E, and Figma, producing on-brand visual content at 3x the speed of traditional design processes.

Developed content and digital marketing strategy for early-stage brands across verticals, running social content, campaign ideation, audience and behavioural research, and influencer outreach across the full funnel.

Pursued a Master of Arts in Applied Psychology at Tata Institute of Social Sciences, Mumbai.

Completed a Bachelor of Arts (Hons.) in Psychology from Indraprastha College for Women, University of Delhi.