Open to opportunities

Prateek Karn

@prateekkarn

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MarTech & AI Business Architect scaling revenue with agentic AI, data engineering, and full-funnel growth.

India

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What I'm looking for

I’m looking for remote roles where I can architect composable MarTech and agentic AI systems, own P&L-style growth outcomes, and turn data engineering into C-suite growth intelligence.

I’m a MarTech & AI Business Architect with 10+ years scaling revenue-generating digital and omnichannel ecosystems for B2B and B2C across India and the United States, influencing $50M+ in GMV and $1M+ in annual paid-media spend. I architect composable MarTech stacks and agentic AI systems—integrating CRM, CDP, data lakes/warehouses, analytics, and LLM orchestration (Claude, GPT-5, Gemini, Vertex AI) via REST and GraphQL APIs, JSON payloads, webhooks, and OAuth 2.0—into adaptive, event-driven growth engines.

I translate complex data architectures into C-suite growth intelligence and turn offline + online touchpoints into true full-funnel attribution. I’ve scaled monthly B2C real-estate revenue from $1.5M to $3.6M (+140%) in under 10 months, delivered 2.37 Purchase ROAS in 14 days, cut marketing-analysis cycle time by 70% with Claude Sonnet + custom MCP servers, and prevented a premature $200K enterprise AI investment through a proprietary multi-dimensional AI readiness assessment.

Experience

Work history, roles, and key accomplishments

Current

AI & Marketing Consultant

Current

Self-Employed

May 2024 - Present (2 years 1 month)

Architected AI + MarTech ecosystems and built closed-loop lead scoring, improving Meta lead quality by 50% and cross-channel ROAS visibility by 42%. Delivered full-funnel SEO and measurement using BigQuery-led attribution and unified data pipelines for automated reporting.

Salesforce HubSpot OAuth 2.0 BigQuery Airflow DBT

Current

AI Business Architect & MarTech

Current

Self-Employed

May 2024 - Present (2 years 1 month)

Led AI + MarTech architecture and full-funnel growth operations across retained enterprise, mid-market, and agency engagements, including closed-loop lead scoring and measurement. Delivered outcomes such as +50% Meta lead-quality lift, re-architected a Meta $40K/month account to 2.37 Purchase ROAS in 14 days, and prevented a $200K premature AI investment.

Composable MarTech (MACH)Google Ads Meta Ads BigQuery DBT Apache Airflow

Marketing & Growth Consultant

Freelance

Nov 2022 - May 2023 (6 months)

Managed full-funnel Meta Ads and Google Ads for clients across education, cosmetics, real estate, and travel/tourism. Built B2B LinkedIn Ads programs and authored Google Ads Scripts to automate bid management, QA, and anomaly alerting while advising on GA4 and conversion measurement architecture.

Meta Ads Google Ads LinkedIn Ads GA4 Server Side GTM Conversion API (CAPI)WordPress Webflow

Founder - Enterpriser Initiative

Enterpriser Initiative

May 2017 - Dec 2019 (2 years 7 months)

Scaled a college-focused digital ecosystem to 10,000+ members across 50+ colleges in 24 months using organic SEO, community partnerships, and campus ambassador programs.

SEO Community Building Partnerships Demand Generation

Education

Degrees, certifications, and relevant coursework

Panjab University

Bachelor of Engineering (B.E.), Electrical & Electronics Engineering

2010 - 2014

Grade: 7.37 / 10

Activities and societies: Finalist, Eureka Business Plan Summit (IIT Bombay); undergraduate research: Power Generation Using Rice Husk.

Bachelor of Engineering (Electrical & Electronics Engineering) at Panjab University, graduating with a CGPA of 7.37/10. Completed undergraduate research on power generation using rice husk and was a finalist at the Eureka Business Plan Summit (IIT Bombay).