Prateek Karn
@prateekkarn
Strategic Digital Marketing Manager with a decade of experience.
What I'm looking for
I am a strategic and results-oriented Digital Marketing Manager with a decade of experience in architecting high-impact digital strategies and managing premier client portfolios. My expertise lies in leveraging a data-first approach to unify organic and paid campaigns, overseeing multi-million dollar ad budgets, and deploying marketing automation to drive measurable growth.
Throughout my career, I have successfully directed high-performance marketing teams and developed custom AI agents to transform workflows. My experience spans across various roles, including Digital Marketing Consultant and Account Manager for C-suite executives, where I have honed my skills in lead generation, performance marketing, and executive account management.
I am passionate about utilizing advanced analytics to optimize key commercial metrics and enhance operational efficiency. I thrive in dynamic environments where I can apply my skills to create impactful marketing solutions that drive business success.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
Digital Marketing Consultant
Apr 2024 - Present (1 year 4 months)
Planned and executed data-driven marketing roadmaps for B2B clients, focusing on profitable unit economics by analyzing LTV and CAC to define KPIs and drive qualified lead generation. Built and deployed custom AI agents and automation workflows to streamline marketing operations and enhance lead nurturing sequences.
Digital Marketing Manager
Ashapurna Buildcon Ltd.
Jun 2023 - Present (2 years 2 months)
Directed a 6-person marketing team, owning the content calendar and aligning blog strategy with SEO goals. Drove profitability by executing and rigorously tracking KPIs across all digital channels, including PPC, SEO, and social media.
Account Manager
Standout Authority
Aug 2021 - Present (4 years)
Served as the primary strategic advisor and account manager for a high-profile portfolio of C-suite executives. Developed and executed bespoke digital presence strategies, specializing in the comprehensive optimization and content management of LinkedIn profiles.
Google Ads Specialist
WNS
Dec 2019 - Present (5 years 8 months)
Managed the full sales cycle, including cold outreach via consultative calls to B2B and B2C clients in international markets. Managed a portfolio of client accounts, designing and executing Google Ads strategies that increased client ROI by an average of 25%.
Founder
Founder
May 2017 - Present (8 years 3 months)
Founded and scaled a college-level entrepreneurship program named Enterpriser connecting over 10k students with industry leaders for mentorship. Recruited and managed a team of 30 campus representatives across multiple universities.
Project Manager, SaaS E-commerce Platforms
Shiprocket
Oct 2015 - Present (9 years 10 months)
Led end-to-end project management for enterprise SaaS e-commerce deployments for new clients. Directed a design team and implemented foundational SEO procedures, overseeing on-page optimization and technical requirements to ensure successful platform launches.
Brand Expert
Akosha
Feb 2015 - Present (10 years 6 months)
Resolved customer grievances in real-time for major national brands via a chat support platform. Directly improved brand-consumer relations through effective communication and problem-solving.
Education
Degrees, certifications, and relevant coursework
Panjab University, Chandigarh
Bachelor of Engineering, Electrical and Electronics
2010 - 2014
Completed a Bachelor of Engineering degree with a specialization in Electrical and Electronics. Gained foundational knowledge in electrical systems, electronics, and related engineering principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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