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Berozgaarkalakaar User

@berozgaarkalakaaruse

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I grow consumer brands through social strategy, SEO, AI search visibility, and visual storytelling.

India

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At The Original Bed Co., I grew India Instagram from 29K to 51K followers and led content strategy across UK, India, and global markets. I also improved visibility in Google AI Overviews, ChatGPT, and Perplexity through AEO and GEO implementation.

I've delivered measurable growth for Studio Olives Cre, Dlayout Advertising, Branding Brains, Investopia, and Gawking Geeks—lifting organic traffic, engagement, click-through rates, conversions, and audience reach through SEO, social campaigns, influencer collaborations, and community building.

I bring visual storytelling into the work through photography, videography, creative direction, and content production for lifestyle, fashion, food, D2C, and consumer brands. I use AI tools, automation, web scraping, and custom workflows to reduce manual effort while protecting brand voice and creative quality.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

The Original Bed Co.

Aug 2025 - Present (1 year 2 months)

Grew India Instagram from 29K to 51K followers (+76%) through lifestyle storytelling and trend-driven reels. Implemented AEO and GEO strategies to improve visibility across AI-powered search platforms.

Social Media Strategy Content Strategy AEO GEO SEO Web Scraping Automation Generative AI Cursor Instagram Growth

Marketing Manager

Studio Olives Cre

Jan 2024 - May 2025 (1 year 4 months)

Drove a 75% increase in organic website traffic within six months through strategic SEO. Boosted social media engagement by 60% with short-form video content and data-backed caption strategies.

SEO Keyword Clustering Content Gap Analysis On Page SEO social media engagement Short form Video Influencer Collaboration Community Led Campaigns

Social Media Manager

Dlayout Advertising

May 2023 - Oct 2023 (5 months)

Led social media campaigns for Tata, Ledvanced, and D.light, resulting in a 50% increase in brand engagement. Implemented data-driven strategies that improved click-through rates by 30%.

Social Media Campaigns A B Testing Analytics Creative Direction Rapid Prototyping Click Through Rate (CTR)

Social Media Strategist

Branding Brains

Apr 2022 - Jan 2023 (9 months)

Developed content calendars that increased follower growth by 35% across platforms. Created high-performing captions and ad copy that drove a 20% uptick in user engagement.

Content Calendar Trend Analysis Copywriting Ad Copy Engagement Optimization Conversion Rate Optimization

Social Media Content Creator

Investopia

Dec 2021 - Apr 2022 (4 months)

Produced multi-platform content that led to a 50% rise in audience interaction and a 10% increase in website traffic. Authored blogs and articles that improved SEO rankings, contributing to a 25% growth in organic search traffic.

Content Creation Blogging SEO Organic Search Audience Engagement

Social Media & Community Manager

Gawking Geeks

Jan 2015 - Jan 2020 (5 years)

Built and scaled a digital media platform from scratch, achieving a 300% increase in monthly active users over five years. Implemented community engagement strategies that led to a 50% rise in user-generated content.

Community Engagement User Generated Content Multi Platform Content Distribution Brand Reach Platform Growth

Photographer & Videographer

Freelance

Specialised in visual storytelling for lifestyle, fashion, and food brands. Created brand-aligned content to amplify outreach and strengthen market presence.

Photography Videography Visual Storytelling Brand Content Lifestyle Fashion Food