Shalini Ghose

I’m an AI-powered marketing strategist and digital presence architect with 15+ years across B2B SaaS, IIoT, media, and logistics. I build complete digital ecosystems—strategy through AI execution—so results come from systems, not headcount.

Right now, I help professionals and teams run their entire marketing on autopilot using Make.com and Airtable with multi-AI workflows. I design AI-powered content pipelines that turn one idea into blogs, social posts, video scripts, GMB updates, and email—SEO auto-generated and distributed.

In leadership roles, I’ve driven lead generation and sales alignment for IIoT and generative AI products in B2B SaaS environments. I’ve launched an IIoT product that improved adoption, generated new business through targeted campaigns, and built a generative AI-powered campaign that increased retention in Mexico.

Earlier in my career, I handled e-commerce operations and shipping/logistics leadership, then moved into integrated marketing and advertising execution. My approach blends blue ocean positioning, content funnel architecture, and agile delivery with robust automation (n8n, Zapier) and prompt engineering.