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Adarsh Tripathi

@adarshtripathi

Social Media Strategist and AI Prompt Engineer who scales growth with generative AI.

India
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What I'm looking for

I’m looking for a remote or hybrid role across India where I can combine social media strategy with prompt engineering and LLM-driven automation to grow audiences, generate leads, and ship AI-first marketing work responsibly.

I’m a results-driven Social Media Strategist and AI Prompt Engineer with 5+ years of hands-on experience building and monetising social media presences. I independently scaled an Instagram SMM service-provider account to 40,000+ organic followers and delivered measurable growth campaigns for multiple clients, including account audits, content calendars, Reels scripting, and monthly performance reporting.

I apply generative AI daily—prompt engineering, workflow automation, and AI-assisted content production—to cut content creation time by 60% while maintaining quality. I also built automated lead-generation funnels (n8n + AI) to convert Instagram DMs into discovery calls and am currently deepening my edge in LLM fine-tuning, AI agent development, and cybersecurity to thrive in the AI-first marketing landscape.

Experience

Work history, roles, and key accomplishments

SE
Current

AI Prompt Engineer

Self-Employed

Jan 2024 - Present (2 years 5 months)

Built and maintained a library of 50+ prompt templates for content creation, campaign ideation, audience research, and caption optimization. Engineered multi-step Claude and GPT-4o prompt chains to generate platform-specific variants, and advised clients on responsible AI use and LLM output evaluation for accuracy and brand alignment.

SA
Current

Founder & Lead Strategist

Smm Agency

Jan 2021 - Present (5 years 5 months)

Scaled an Instagram-based SMM service account to 40,000+ organic followers using data-driven content strategy and consistent posting cadence. Delivered end-to-end client management and used generative AI to cut average content creation time by 60%, improving followers by 20–35% and engagement by 2× within 90 days.

SE
Current

Founder & Lead Strategist

Self-Employed

Jan 2021 - Present (5 years 5 months)

Founded and scaled an Instagram-based SMM service-provider account to 40,000+ organic followers using data-driven content strategy and algorithm-aligned posting. Delivered client social media management and integrated generative AI to cut average content creation time by 60% while driving 20–35% follower growth and 2× engagement in the first 90 days.

Education

Degrees, certifications, and relevant coursework

Makhanlal Chaturvedi National University logoMU

Makhanlal Chaturvedi National University

Bachelor of Computer Applications (BCA), Computer Applications

2023 -

Activities and societies: Self-directed learning in AI, prompt engineering, generative AI tools, and cybersecurity; focuses on LLM fine-tuning, AI agent development, ethical hacking, and RAG pipelines for marketing automation.

Pursuing a Bachelor of Computer Applications (BCA), covering core courses in computer networks, databases, software engineering, and operating systems while supplementing with self-directed learning in AI, prompt engineering, generative AI tools, and cybersecurity.

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