Adarsh Tripathi
@adarshtripathi
Social Media Strategist and AI Prompt Engineer who scales growth with generative AI.
What I'm looking for
I’m a results-driven Social Media Strategist and AI Prompt Engineer with 5+ years of hands-on experience building and monetising social media presences. I independently scaled an Instagram SMM service-provider account to 40,000+ organic followers and delivered measurable growth campaigns for multiple clients, including account audits, content calendars, Reels scripting, and monthly performance reporting.
I apply generative AI daily—prompt engineering, workflow automation, and AI-assisted content production—to cut content creation time by 60% while maintaining quality. I also built automated lead-generation funnels (n8n + AI) to convert Instagram DMs into discovery calls and am currently deepening my edge in LLM fine-tuning, AI agent development, and cybersecurity to thrive in the AI-first marketing landscape.
Experience
Work history, roles, and key accomplishments
AI Prompt Engineer
Self-Employed
Jan 2024 - Present (2 years 5 months)
Built and maintained a library of 50+ prompt templates for content creation, campaign ideation, audience research, and caption optimization. Engineered multi-step Claude and GPT-4o prompt chains to generate platform-specific variants, and advised clients on responsible AI use and LLM output evaluation for accuracy and brand alignment.
Founder & Lead Strategist
Smm Agency
Jan 2021 - Present (5 years 5 months)
Scaled an Instagram-based SMM service account to 40,000+ organic followers using data-driven content strategy and consistent posting cadence. Delivered end-to-end client management and used generative AI to cut average content creation time by 60%, improving followers by 20–35% and engagement by 2× within 90 days.
Founder & Lead Strategist
Self-Employed
Jan 2021 - Present (5 years 5 months)
Founded and scaled an Instagram-based SMM service-provider account to 40,000+ organic followers using data-driven content strategy and algorithm-aligned posting. Delivered client social media management and integrated generative AI to cut average content creation time by 60% while driving 20–35% follower growth and 2× engagement in the first 90 days.
Student Leader & Event Coordinator
MCN University
Jan 2023 - Jan 2026 (3 years)
Planned and executed 15+ campus events, coordinating cross-functional student teams of up to 30 from ideation through delivery. Applied social media promotion strategies that increased event attendance by 30–40% versus previous cycles.
Education
Degrees, certifications, and relevant coursework
Makhanlal Chaturvedi National University
Bachelor of Computer Applications (BCA), Computer Applications
2023 -
Activities and societies: Self-directed learning in AI, prompt engineering, generative AI tools, and cybersecurity; focuses on LLM fine-tuning, AI agent development, ethical hacking, and RAG pipelines for marketing automation.
Pursuing a Bachelor of Computer Applications (BCA), covering core courses in computer networks, databases, software engineering, and operating systems while supplementing with self-directed learning in AI, prompt engineering, generative AI tools, and cybersecurity.
Availability
Location
Authorized to work in
Job categories
Skills
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