Souryakiran Paul

Embedded inside a public sector consulting practice serving 30+ Massachusetts municipalities as the marketing and communications strategist. Built marketing infrastructure including workflows, templates, content systems, research pipelines - from zero, using AI-native stack.

- Built 6 AI workflows and cut production timelines by 55%+ across 30+ engagements.

- Architected end-to-end comms package

Inherited a blank slate - no calendar, no brand voice, two social accounts with 20 combined organic followers. Built the full marketing function from scratch: strategy, content, community, events, and AI stack.

- Owned full-funnel lifecycle marketing - contributed to enrollment and retention increase. Zero paid media, zero agency support.

- Led competitive audit of 8+ nursing schools - identifie

Brought in by the technical founding team to lead GTM strategy, brand positioning, and investor pitch development for an AI-native consulting startup in a 0-to-1 environment.

- Built full GTM playbook from zero - market segmentation, brand positioning, and go-to-market strategy targeting startup and accelerator segments.

- Developed investor pitch deck - translated complex agentic AI capabiliti

Owned full marketing across real estate, hospitality, and B2B tech for a multi-vertical lifestyle ecosystem across brand, GTM, community programming, performance and budget management across three divisions.

- Led $100K+ integrated campaign and achieved 45% product adoption, 60% above target, repositioning brand from coworking space to lifestyle ecosystem.

- Executed 0-to-1 GTM launches across 3

Led integrated marketing for two new institute launches while owning performance marketing, events and a cross-functional team of 6 across the full campaign lifecycle.

- Directed launch marketing for School of Design and School of Engineering - drove 54% web traffic growth and 33% engagement increase.

- Led marketing for multiple events including a 2-day city-scale festival with 100K+ daily foot

Performed comprehensive market and competitor research to clarify product positioning for pathology services, translating consumer-behaviour insights into clear value propositions. Then synthesised findings into concise briefings that guided senior leadership on value proposition, channel focus, and messaging priorities.

• Co-developed branding guidelines and campaign concepts, collaborating with

Co-founded a bootstrapped marketing agency at 19. Built from a 4-person photography studio to a 12-person integrated agency in 9 months - 50+ clients PAN India, $450K managed, 5+ national recognitions. No external funding.

- Scaled from zero to $450K in managed budgets and 50+ clients - built every function from scratch: growth, client acquisition, creative ops and reporting.

- Led community act

At UMass Boston’s MBA program I’m deepening the strategic lens I developed in industry; this time through live cases and data-heavy coursework in marketing, analytics, and innovation management.

While working on cross-functional teams, I’ve steered market-entry projects for Boston-area start-ups, refined go-to-market roadmaps with faculty mentors and applied advanced analytics (including hands-o

My academic path has been centered on the nexus of law and business administration, which has helped me develop a dynamic grasp of the legal frameworks and govern corporate environments.

I studied corporate management, marketing, and strategic planning extensively during my schooling, and I came away with priceless knowledge about how to streamline organizational procedures and promote long-term