Sid Dhamija
@siddhamija
Sales Director at Cadena who built its go-to-market from zero and launched four products.
United Arab EmiratesWhat I'm looking for
At Cadena, I built go-to-market from zero and closed enterprise deals for companies entering the Gulf. I also built an AI-assisted outbound engine with Clay, Instantly, and LinkedIn Sales Navigator.
I opened partner channels, including a GCC alliance with Syncfusion, and built local teams across the GCC, US and Mexico, and LATAM. I took four products to market: Discovery Portal, BuyBeacon, IntelliConnect, and CadenaPay.
Before Cadena, I opened and scaled MEA sales at Synertrade and led enterprise sales across Middle East and Africa at Moglix Business. I also led procurement digital transformation at Emirates Group, including work involving Emirates Skywards.
Experience
Work history, roles, and key accomplishments
Managing Director
Cadena
Jan 2020 - Present (6 years 10 months)
Owned the revenue number as lead seller, building go-to-market from zero and closing enterprise deals for companies entering the Gulf. Built an AI-assisted outbound engine and opened partner channels, leading local teams across three regions.
Director Enterprise Business MEA
Moglix Business
Jan 2020 - Dec 2022 (2 years 11 months)
Led enterprise sales across Middle East & Africa for a B2B MRO procurement platform, managing a large SKU catalog and supplier base. Received the Global Shining Star in Business Development award for sales across four continents.
Senior Director Middle East & Africa
Synertrade
Jan 2018 - Dec 2020 (2 years 11 months)
Established the MEA branch as a challenger brand, winning Fortune 500 and regional enterprise clients. Managed Sales, Pre-Sales and Delivery teams selling eProcurement SaaS.
Director MEA
Synertrade
Jan 2017 - Dec 2017 (11 months)
Led MEA operations for eProcurement SaaS, managing sales and delivery teams to win enterprise clients.
Director, Procurement Technology / Digital Transformation
Emirates Group
Jan 2015 - Dec 2017 (2 years 11 months)
Led procurement digital transformation including SCM, Oracle and cloud applications, including Emirates Skywards.
Team Lead
Sun Microsystems
Jan 2012 - Dec 2015 (3 years 11 months)
Led engineers, solution architects and sales consultants selling server, storage and Solaris infrastructure to Gulf enterprises.
IT Transformation Manager
Masdar
Jan 2009 - Dec 2011 (2 years 11 months)
Managed IT transformation initiatives at Masdar, a renewable energy company.
Education
Degrees, certifications, and relevant coursework
UAE Center for Industrial Engineering Institute
PhD Candidate, Artificial Intelligence & LLM
PhD candidate in Artificial Intelligence & LLM at the UAE Center for Industrial Engineering Institute.
The University of Texas at Austin
Master of Computer Applications, Computer Applications
Master of Computer Applications (MCA) and M.Eng from The University of Texas at Austin.
University of California, San Diego
Bachelor of Science, Computer Engineering
Bachelor of Science in Computer Engineering from UC San Diego.
SAP
SAP Certified Application Professional, Procurement
SAP Certified Application Professional in Procurement.
World Bank Group
E-Procurement Champion & Contract Management, E-Procurement & Contract Management
E-Procurement Champion & Contract Management certification from the World Bank Group.
Lean Six Sigma
Green Belt, Lean Six Sigma
Lean Six Sigma Green Belt certification.
Project Management Institute
Certified Associate in Project Management, Project Management
Certified Associate in Project Management (CAPM) certification.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
MexicoSalary expectations
Social media
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