Siba Nombewu

I’m a Sales Executive with a strong track record in new business development, key account management, and measurable revenue growth across the iGaming and media sectors. I’ve consistently increased qualified leads by 30–40%, delivered 100–120% of sales targets, and turned opportunities into sustained account expansion through relationship-driven, data-driven decision-making.

In my current role as Sales Executive at eCOGRA, I prospect and convert new opportunities, building a pipeline that drives a 30–40% increase in qualified leads while generating monthly billable revenue. I manage key client relationships and grow existing accounts by 20% through upselling and cross-silo solution selling, while using disciplined CRM management and accurate forecasting in Dynamics to achieve and exceed quarterly and annual targets. I also lead tender and proposal preparation, securing a 25% win rate, and produce monthly billing and financial reports with 100% accuracy for management and stakeholders.

Previously, as Sales Account Manager at Primedia Outdoor, I spearheaded 30+ OOH campaigns annually and maintained a 95% client satisfaction rate by delivering tailored advertising solutions. I strengthened engagement through 50+ stakeholder presentations and supported smooth campaign execution by coordinating logistics and managing budgets with cross-functional teams. I contributed to 15% revenue growth by proactively identifying new business opportunities within existing client bases, and helped coordinate participation in industry events to support the sales team’s goals.

I bring strong analytical capability alongside stakeholder engagement skills—using pipeline management, CRM optimisation, performance reporting, and competitive analysis to streamline sales cycles and improve results. I’m skilled in lead sourcing and prospect qualification, follow-up and conversion tracking, and performance insights, supported by advanced business and marketing education from Milpark Business School, Mancosa, and Vaal University of Technology.