Shweta Kumari

I'm a B2B Marketing Specialist with 4+ years of experience driving demand generation, ABM, and integrated marketing campaigns for global enterprise audiences across the US, APAC, UK, and Middle East. My career started in journalism and digital advertising at Delhi University, which shaped how I approach marketing — I care as much about the narrative as the numbers.

At Radiant Digital, an IT services and consulting firm, I run full-funnel ABM campaigns across Fintech, Telecom, Healthcare, Telecom, EdTech, Banking etc using DemandBase for intent-based targeting and HubSpot for nurture automation. I've increased qualified lead conversions by 30%, improved CTR by 15%, and grown LinkedIn presence by 230% across six global markets. I also produce executive thought leadership content and manage media and industry outreach — translating complex technology and AI themes into narratives that resonate with enterprise decision-makers.

Earlier roles at Geekster and Simplilearn gave me hands-on experience across EdTech and high-growth content operations, scaling organic traffic, lead generation through paid media, and email-driven pipelines globally.

I'm currently looking for Senior ABM Specialist, Demand Generation Manager, or Marketing Campaign Specialist roles at global MNCs, B2B SaaS, IT Consulting/Services, or AI/cloud/cybersecurity companies — ideally where marketing is treated as a revenue driver, not a cost center.