Open to opportunities

Fatema Samplewala

@fatemasamplewala

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Digital Marketing Specialist driving programmatic growth with AI-powered full-funnel strategy.

India

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What I'm looking for

I’m looking for a role where I can own AI-powered programmatic media and performance marketing, collaborate with C-suite stakeholders, and turn audience insights into scalable full-funnel growth across B2B and B2C brands.

I’m a Digital Marketing Specialist with 5+ years of experience driving full-funnel growth through high-scale digital activation. I specialize in Paid Social (Meta, LinkedIn, TikTok) and in translating complex audience insights into Programmatic ecosystems.

Post-Masters, I’ve shifted my focus toward Programmatic Media and AdTech, using technical expertise in DSPs and automated bidding to scale performance for both B2B and B2C brands. I bring a strong foundation in Digital Strategy & Transformation, backed by disciplined experimentation.

In recent roles, I’ve planned, executed, and A/B tested performance campaigns across DV360 and TTD, while combining SEO, CRM, digital funnels, and go-to-market planning. I’ve also led product marketing work, integrating AI tools (e.g., Canva, Kling, Gemini, ChatGPT) into launch strategy and content execution.

I’m particularly proud of measurable outcomes—17% audience retention from influencer marketing, 15% (MoM) customer adoption support for a market entry campaign, improved CAC and ROAS (by 15%), and a 40% lift in qualified sales over three quarters. I enjoy partnering cross-functionally and keeping messaging consistent from awareness through purchase.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Freelance

Jan 2025 - Present (1 year 5 months)

Drive full-funnel digital growth for B2B and B2C brands by translating audience insights into programmatic media and automated bidding strategies across DSP ecosystems. Partner with clients across EMEA and APAC to plan, launch, and optimize AI-assisted marketing activations.

Programmatic Media DSPs Paid Social DV360 AdTech A B Testing AI Powered Marketing Full Funnel Marketing

Marketing Associate

List And Sell

Aug 2024 - Sep 2025 (1 year 1 month)

Planned, executed, A/B tested, and optimized Google DV360 and TTD ad campaigns, improving B2B marketing architecture with SEO, CRM, digital funnels, and go-to-market planning. Delivered integrated brand and performance marketing across social communities, CRM improvements, and media/content launches for B2B and B2C clients, including 17% audience retention and 15% MoM customer adoption.

DV360 Programmatic Advertising A B Testing HubSpot SEMrush GA4 Microsoft Clarity SEO CRM Marketing

Junior Content Writer

Yellow Creative Advertising Agency

Dec 2022 - Oct 2023 (10 months)

Created and managed 50+ targeted media plans across fintech, FMCG, tech, healthcare, beauty, fashion, entertainment, and automotive. Improved acquisition performance with data-driven full-funnel optimization across Google Ads, Meta, X, and display, including a 15% ROAS lift and 40% lift in qualified sales over three quarters.

Content Marketing Media Planning Google Ads Paid Social Display Advertising SEO A B Testing ROAS Demand Generation Copywriting

Marketing Manager

Mining Buddys

Mar 2022 - Nov 2022 (8 months)

Directed social media growth by monitoring analytics for ongoing campaign optimization and performance improvements. Managed multi-channel campaigns, strengthened SEO through on-page audits and link-building, and produced actionable performance reports and creative recommendations.

Social Media Strategy Web Analytics On Page SEO Link Building Display Advertising Campaigns Campaign Optimization performance reporting

Brand & Content Exec

Dark Horse Media Advertising Agency

Jul 2021 - Jan 2022 (6 months)

Supported sales and marketing teams with campaign execution, optimization, and product launches while strengthening the brand’s online identity through engaging digital content. Assisted with competitor research and benchmarking and iterated enablement assets using feedback from account executives and customer success teams.

Brand & Content Marketing Campaign Execution Content Strategy Social Media Marketing Competitive Benchmarking Product Launch

Event Management Intern

Noretakes Event Designers

Mar 2020 - Apr 2021 (1 year 1 month)

Identified and leveraged emerging channels to expand the paying user base and improve marketing effectiveness. Conducted customer research to define buyer personas and supported SEO improvements through on-page enhancements, audits, and off-page link-building.

Customer Research Personas Channel Strategy SEO On Page Optimization Link Building Marketing Insights