Shrreya Banckhriya

I’m a Senior Marketing Manager with 9+ years driving full-funnel demand generation, GTM strategy, and revenue-linked growth. I’ve led multi-market campaigns across India, the Middle East, SEA, and the US, consistently tying marketing outputs to pipeline and commercial outcomes.

At Gretex Group, I built a B2B demand generation engine for investment and capital markets, generating 91 qualified leads (60% organic) through compliant content, strategic partnerships, and targeted paid campaigns. I led full-year demand generation across three Yamaha Music stores—delivering 8,616 leads total and 70% inquiry-to-sale conversion—supported by integrated paid media, on-ground activations, and hyperlocal content. I also engineered full-funnel CRM workflows, nurture sequences, and lead segmentation to improve lifecycle performance.

I bring strong growth experimentation and lifecycle discipline, including A/B testing across mid-funnel channels and performance reporting to C-suite stakeholders. I’m energized by remote-first, cross-functional environments where I can operate autonomously—turning data and creative into measurable pipeline, alongside continuous audience growth (e.g., +3,650% Instagram and +200% LinkedIn).