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Eldhose Peter

@eldhosepeter

Growth & Revenue Marketer | Key Role in Freshworks’ $180M - $830M ARR Scale-Up | Demand Gen, Paid Media, CRO, Analytics | Global B2B & B2C Experience|

India

Message

What I'm looking for

I’m seeking a senior marketing role to shape growth strategy, scale execution across the funnel, and drive measurable business outcomes—especially pipeline, ARR impact, and efficient conversion using data, experimentation, and strong cross-functional partnership.

Senior Growth & Demand Gen Leader | Ex-Freshworks ($180M → $830M ARR) 13+ years driving pipeline and revenue outcomes through data-driven performance marketing.

Scale: Managed $15M+ annual global budgets across NA, EMEA, and APAC.
Impact: Directly influenced $20M+ in SMB ARR and $10M+ in Enterprise pipeline.
Strategy: Owning full-funnel growth and building repeatable, scalable growth systems
Innovation: Pioneer in AI-led discovery (AIO/LLM) and strategic GTM localization.

I focus on measurable outcomes—owning growth and efficiency metrics like NB ARR, MQLs, CPL, CAC, ARPA, payback, and marketing-influenced pipeline. I’ve built full-funnel account progression programs that combine experimentation, CRO, and funnel optimization to improve conversion quality and accelerate pipeline, and I’ve led international GTM strategies across North America, EMEA, and APAC to lift ARR by 25% through localization and channel mix optimization.

Experience

Work history, roles, and key accomplishments

Digital Marketing Lead

Freshworks

Sep 2019 - Sep 2025 (6 years)

Scaled global paid marketing and enterprise demand-gen programs, managing $15M+ in annual budgets and delivering $20M+ SMB ARR with $10M+ enterprise pipeline. Owned growth and efficiency metrics (NB ARR, MQLs, CPL, CAC, ARPA, payback) and drove full-funnel experimentation/CRO, including a 25% ARR lift through localized North America, EMEA, and APAC GTM initiatives.

Performance Marketing Demand Generation Paid Search Paid Social Programmatic Advertising Conversion Rate Optimization Funnel Optimization Marketing Analytics Cross Regional GTM Budget Management

Head - Digital Paid Acquisitions

VayaLife

Aug 2016 - Sep 2019 (3 years 1 month)

Led paid acquisition across Google, Bing, YouTube, and e-commerce platforms, contributing to 40% of total sales and driving a 10% uplift in global revenue. Helped increase repeat buyers by 30% through data-driven retargeting and lifecycle campaigns, while supporting brand positioning to reach ~5% market share.

Paid Acquisition Google Ads Paid Video (YouTube)Retargeting Lifecycle Marketing Revenue Growth Positioning Budget Planning Cross Functional Collaboration

Senior Manager - Digital Marketing

Ticketgoose

Mar 2013 - Jul 2016 (3 years 4 months)

Elevated brand position from 5th to 2nd by driving a 300% increase in brand search and 30% more leads through digital and TV campaigns. Improved CTR by 150% and doubled CVR via CRO and A/B testing on landing pages, ad copy variations, and geo-targeted experiments.

Digital Marketing Strategy Brand Campaigns CRO A B Testing Landing Page Optimization Geo Targeting Conversion Rate Optimization Marketing Analytics