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@venkateshrs
Senior Growth Marketer driving data-led B2B SaaS demand generation and performance marketing.
IndiaI am a Senior Growth Marketer with 9+ years of experience specializing in end-to-end demand generation, performance marketing, and full-funnel strategies for B2B SaaS. I manage large-scale ad budgets, design ABM programs, and align marketing with sales and product to accelerate pipeline velocity and measurable ROI.
I emphasize data attribution, funnel analytics, and growth experimentation to optimize campaigns and increase conversions. My work includes leading global brand initiatives, event orchestration, and building cross-functional teams, resulting in significant uplifts in MQLs/SQLs, engagement, and marketing ROI.
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Work history, roles, and key accomplishments
Kovai.co
Jun 2021 - Present (4 years 5 months)
Drive end-to-end demand generation and performance marketing for B2B SaaS, managing a $100,000 monthly ad budget and improving marketing ROI by 40% while increasing MQLs/SQLs by 52% YoY.
Paragon Digital Services
Sep 2016 - Jun 2021 (4 years 9 months)
Led analytics and cross-functional reporting, managed a 20-member team across shifts, and optimized social campaigns to boost audience engagement and client campaign transparency.
Nextexpert Technologies
Jan 2016 - Sep 2016 (8 months)
Designed and implemented Communication Equipment Rooms for Chennai MetroRail stations, overseeing telecom infrastructure setup for CCTV, emergency phones, alarms and mission-critical systems.
Degrees, certifications, and relevant coursework
Bachelor of Engineering, Computer Science Engineering
2011 - 2015
Completed a Bachelor of Engineering in Computer Science Engineering, focusing on core computing principles and engineering fundamentals.
Software and tools used professionally
IndiaYou can contact Venkatesh and 90k+ other talented remote workers on Himalayas.
Message Venkatesh
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