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Venkatesh RS

@venkateshrs

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Senior Growth Marketer driving data-led B2B SaaS demand generation and performance marketing.

India

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What I'm looking for

I seek a senior growth/marketing role in a B2B SaaS company where I can lead data-driven demand generation, optimize full-funnel performance, collaborate cross-functionally, and scale measurable acquisition and revenue outcomes.

I am a Senior Growth Marketer with 9+ years of experience specializing in end-to-end demand generation, performance marketing, and full-funnel strategies for B2B SaaS. I manage large-scale ad budgets, design ABM programs, and align marketing with sales and product to accelerate pipeline velocity and measurable ROI.

I emphasize data attribution, funnel analytics, and growth experimentation to optimize campaigns and increase conversions. My work includes leading global brand initiatives, event orchestration, and building cross-functional teams, resulting in significant uplifts in MQLs/SQLs, engagement, and marketing ROI.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Marketer

Current

Kovai.co

Jun 2021 - Present (5 years)

Drive end-to-end demand generation and performance marketing for B2B SaaS, managing a $100,000 monthly ad budget and improving marketing ROI by 40% while increasing MQLs/SQLs by 52% YoY.

Demand Generation ABM Paid Media Google Ads LinkedIn Ads Funnel Analytics Marketing Automation ROI Optimization

Senior Social Media Marketing Analyst

Paragon Digital Services

Sep 2016 - Jun 2021 (4 years 9 months)

Led analytics and cross-functional reporting, managed a 20-member team across shifts, and optimized social campaigns to boost audience engagement and client campaign transparency.

Social Media Strategy Analytics Team Management Content Strategy Reporting Hootsuite Meta Business Suite Campaign Optimization

Telecommunication Engineer

Nextexpert Technologies

Jan 2016 - Sep 2016 (8 months)

Designed and implemented Communication Equipment Rooms for Chennai MetroRail stations, overseeing telecom infrastructure setup for CCTV, emergency phones, alarms and mission-critical systems.

Telecom Project Coordination