Venkatesh RS
@venkateshrs
Senior Growth Marketer driving data-led B2B SaaS demand generation and performance marketing.
What I'm looking for
I am a Senior Growth Marketer with 9+ years of experience specializing in end-to-end demand generation, performance marketing, and full-funnel strategies for B2B SaaS. I manage large-scale ad budgets, design ABM programs, and align marketing with sales and product to accelerate pipeline velocity and measurable ROI.
I emphasize data attribution, funnel analytics, and growth experimentation to optimize campaigns and increase conversions. My work includes leading global brand initiatives, event orchestration, and building cross-functional teams, resulting in significant uplifts in MQLs/SQLs, engagement, and marketing ROI.
Experience
Work history, roles, and key accomplishments
Senior Growth Marketer
Kovai.co
Jun 2021 - Present (4 years 4 months)
Drive end-to-end demand generation and performance marketing for B2B SaaS, managing a $100,000 monthly ad budget and improving marketing ROI by 40% while increasing MQLs/SQLs by 52% YoY.
Senior Social Media Marketing Analyst
Paragon Digital Services
Sep 2016 - Jun 2021 (4 years 9 months)
Led analytics and cross-functional reporting, managed a 20-member team across shifts, and optimized social campaigns to boost audience engagement and client campaign transparency.
Telecommunication Engineer
Nextexpert Technologies
Jan 2016 - Sep 2016 (8 months)
Designed and implemented Communication Equipment Rooms for Chennai MetroRail stations, overseeing telecom infrastructure setup for CCTV, emergency phones, alarms and mission-critical systems.
Education
Degrees, certifications, and relevant coursework
RVS College of Engineering and Technology
Bachelor of Engineering, Computer Science Engineering
2011 - 2015
Completed a Bachelor of Engineering in Computer Science Engineering, focusing on core computing principles and engineering fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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