Punit Kumar

Own enterprise growth marketing for QR Tiger’s US and global segments, driving pipeline strategy, channel planning, and GTM execution. Lead multi-channel paid media, ABM, and lifecycle programs and report CAC, LTV, ROAS, pipeline coverage, and MQL velocity for executive stakeholders.

Grew MQLs 35% in Q1 2025 by running ABM campaigns across Google Ads, LinkedIn, and Meta for US, UK, Canada, and Asia markets. Cut CPL 47% and improved lead quality 34% via audience targeting, creative testing, landing page optimization, and HubSpot/Salesforce pipeline integration.

Led a 40-person cross-functional digital marketing team across paid media, SEO, content, CRM, and analytics for US, Canada, UK, and Australia. Delivered 11x ROAS on Amazon and 36% year-over-year revenue growth by restructuring the paid acquisition funnel, scaling full-funnel lifecycle programs, and automating workflows via HubSpot and Salesforce.

Managed multi-million dollar ad budgets for B2B and eCommerce clients, optimizing for ROAS and CAC across US, UK, Australia, and Canada. Grew eCommerce client revenue 28% year-over-year and B2B lead generation 24% year-over-year using Amazon advertising, programmatic campaigns, ABM, CRM-aligned HubSpot programs, and attribution/forecasting models.

Reduced CPL 47% and increased qualified lead volume 34% through Google and LinkedIn bid optimization, audience segmentation, and systematic ad copy testing. Built Google Data Studio dashboards to provide sales leadership visibility into campaign performance and pipeline contribution.

Managed paid acquisition for a high-volume UK eCommerce brand, improving conversion rates and reducing CAC through A/B testing and landing page optimization. Optimized performance to support sustained growth in paid customer acquisition.

Built the company’s digital marketing function from the ground up, setting up paid acquisition, SEO, content, and email automation to generate consistent inbound leads. Established early channel processes and reporting to support ongoing acquisition performance.

Helped grow company revenue 50% by launching and scaling online acquisition channels, contributing $135K+ in quarterly revenue and achieving 100% ROI on seasonal campaigns. Supported growth experimentation across multiple digital acquisition initiatives.

Earned a Bachelor of Technology (Electrical and Electronics Engineering) from Kurukshetra University (2008–2012), with majors in analytics and project management.