Open to opportunities

Shrida Joshi

@shridajoshi

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Strategic marketing leader driving growth, GTM, and developer engagement across emerging tech and enterprise markets.

India

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What I'm looking for

I seek senior marketing leadership roles focused on GTM, growth and developer/community engagement in tech-forward companies that value data-driven strategies, mentorship, and measurable revenue impact.

I am a strategic marketing leader with 16+ years of experience building global brands, launching products, and driving measurable growth across consumer and commercial technology segments. I focus on insight-driven brand communication, demand generation, and pipeline acceleration to deliver revenue impact.

At Affinidi and previous roles at Microsoft and startups, I led developer engagement, GTM strategy, integrated marcomm, and marketing automation, delivering significant outcomes such as 40,000+ developer acquisition, 50% YoY qualified lead increases, and multi-million-dollar revenue impacts. I have hands-on experience with digital marketing, SEO/SEM, content, events, and community-building.

I am passionate about mentoring teams and collaborating cross-functionally to scale product-led growth in emerging tech areas (AI, Web3, Cloud). I bring a data-driven mindset to optimize ROI and shape long-term brand and ecosystem strategies.

Experience

Work history, roles, and key accomplishments

Current

Head of Developer Engagement

Current

Affinidi

Jan 2023 - Present (2 years 9 months)

Led developer engagement strategy across APAC, driving acquisition of 40,000+ developers and 125,000+ engagements while establishing strategic partner relationships and mentoring a team of advocates to improve program ROI.

Developer Marketing Community Building Partnership Development Marketing Automation Event Management Content Strategy Growth Marketing

Marketing & Growth Lead

Affinidi

Jul 2021 - Jan 2023 (1 year 6 months)

Developed and executed growth marketing programs that drove 15% MoM developer engagement growth and a 50% YoY increase in qualified leads through market tests, digital campaigns, and enterprise outreach.

Growth Marketing Demand Generation Digital Marketing Content Marketing SEO SEM Lead Generation Analytics A B Testing

Head of Marketing & Brand

Saras-3D, Inc.

Sep 2018 - Jul 2021 (2 years 10 months)

Built a C-level GTM team and launched an EdTech product to market in 7 months, securing $1.5M Series A seed funding while increasing brand awareness by 40% and driving revenue uplift.

Go To Market Strategy Brand Strategy Integrated Marketing Demand Generation Team Leadership Partnerships Product Marketing

Evangelism Program Manager

Microsoft

Sep 2017 - Sep 2018 (1 year)

Managed technical engagements and POCs with enterprise accounts, recruited 25+ startups and expanded ecosystem partnerships, contributing to a 40% increase in developer participation and broader ABM initiatives.

Technical POCs Ecosystem Partnerships Account Based Marketing Events Stakeholder Management

Audience Marketing Manager

Microsoft

Nov 2014 - Sep 2017 (2 years 10 months)

Executed digital strategies engaging over 1M tech audience annually, drove 25% rise in community participation and 35% increase in organic traffic through 50+ multi-channel campaigns.

Digital Marketing Content Strategy Campaign Management Community Engagement SEO Social Media Analytics Lead Conversion

Marketing Communications Manager

Microsoft

May 2010 - Nov 2014 (4 years 6 months)

Led 25+ global integrated campaigns for cloud and enterprise solutions, including Azure and Office 365 launches, contributing to $50M+ revenue impact and 30% YoY customer adoption growth.