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Shreya Dubey

@shreyadubey1

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Chartered Marketer driving revenue through integrated demand-generation strategies.

United Kingdom

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What I'm looking for

I seek a data-driven marketing role owning demand generation and GTM strategy, with cross-functional collaboration, clear revenue OKRs, and opportunities to lead campaigns and mentor junior marketers.

I am a Chartered Marketer with 5+ years' experience building integrated marketing plans that deliver measurable revenue impact across B2B and B2C channels. I translate market research and audience insight into go-to-market strategies that grow pipeline and improve MQL conversion.

I have led cross-functional teams, sales enablement programs, and multi-channel campaigns—consistently delivering campaigns above revenue targets, improving targeting accuracy, and accelerating workflows. Notable achievements include generating sustained monthly revenue, delivering viral organic reach as a freelancer, and driving event registrations and product launches that moved the bottom line.

I am pragmatic and data-driven, skilled in CRM, analytics, paid social, content strategy and stakeholder alignment, and I mentor emerging marketers. I seek roles where I can own demand generation, shape GTM strategy, and work collaboratively to exceed revenue OKRs.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Coordinator

Current

Newcastle University

Oct 2023 - Present (2 years 5 months)

Drove demand generation across 15+ integrated marketing plans, delivering campaigns £40K above revenue targets and improving targeting accuracy by 25% through audience research and segmentation.

Demand Generation Market Segmentation CRM (Hubspot Salesforce)Paid Social Campaign Planning Content Strategy Event Marketing

Marketing Executive (B2B & B2C)

Namaste Village

Jan 2021 - Oct 2023 (2 years 9 months)

Owned integrated marketing for 4 restaurants and 3 hotels, generating £50K monthly revenue and growing audience by 86.9K followers while delivering a 5,700% ROI on paid social spend.

Integrated Marketing Paid Social Content Strategy Performance Analytics Team Leadership Go To Market Paid Search ROI Optimization

Freelance Content Strategist

Self-Employed

Jan 2016 - Jan 2021 (5 years)

Built a 20K-follower personal brand and managed 15 paid client partnerships, generating 200+ qualified leads and consistent incremental revenue through content strategy and A/B testing.

Content Strategy Social Media Influencer Partnerships Audience Growth A B Testing Brand Strategy Client Acquisition Analytics

Marketing & Communications Intern

Aston University

Aug 2020 - Dec 2020 (4 months)

Developed integrated marketing plans for SME lead generation in a low-carbon energy programme and presented strategies to project directors and ERDF stakeholders to support go-to-market communications.

Integrated Marketing Stakeholder Engagement Messaging Frameworks Audience Research