Open to opportunities

Ana Neves

@ananeves

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Resilient marketing manager with 7+ years of strategic experience.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a CIM-Certified Marketing Manager with over seven years of experience in driving growth through strategic planning, digital marketing, and brand positioning. My journey has been marked by a passion for building marketing functions from the ground up, launching new brands, and delivering campaigns that achieve measurable ROI. I thrive in dynamic environments where I can lead teams and collaborate across functions to align marketing strategies with business goals.

At SCIS Group, I successfully built the marketing department from scratch, overseeing strategy, campaign execution, and team development across three brands. My efforts in strategic planning and campaign management have resulted in remarkable ROI, with some campaigns achieving up to 6000%. I am adept at managing budgets, optimizing customer journeys, and conducting market research to inform strategic decisions. My previous roles have equipped me with a diverse skill set, including digital marketing, content creation, and performance analytics, which I leverage to drive impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

SCIS Group / Cotswold Energy Group / Bundle

Jul 2023 - Present (2 years)

Built the marketing department from scratch, leading strategy, campaigns, team development, and cross-functional alignment across three brands. Developed and implemented strategic plans for product launches, brand growth, and multi-channel demand generation.

Strategic Planning Campaign Management Content Creation Budget Management Brand Strategy CRM Market Research Cross Functional Collaboration Google Analytics

Digital Marketing Specialist

Apollo Fire Detectors Ltd

Sep 2022 - Present (2 years 10 months)

Improved UX and fixed website bugs with a team of developers and led CRM migration. Grew social media performance by 79% in six months with strategy creation and regular posts on LinkedIn, Instagram, Facebook & Twitter.

Social Media Marketing Graphic Design Digital Strategy Google Analytics Agency Management

Marketing Executive / Manager

Agilita Workspace / Spectrum Workplace / WIC

Sep 2020 - Present (4 years 10 months)

Worked for three brands, raising the leads of a brand by 404.6% in a year through CMS migration, full website design, and SEO strategy. Managed and mentored two marketers and an external web developer.

CMS Web Design SEO Event Management Social Media Graphic Design Branding Google Analytics Team Management

Marketing Coordinator

TÜV SÜD

Sep 2019 - Present (5 years 10 months)

Worked heavily on CMS migration and daily website updates, and designed and implemented SEO strategy. Created an event planning structure with project management software to facilitate the organisation of all UK events.

Email Marketing Event Marketing Project Management Google Analytics KPI Analysis

Local Partner & Event Manager

Art Battle

Mar 2017 - Present (8 years 4 months)

Planned and executed marketing and PR strategies, including Instagram marketing, direct marketing, and earned media. Acquired 6 partners/sponsors for event editions and managed venue logistics, warehousing, and distribution.

Marketing Strategy PR Sales Graphic Design Logistics Financial Planning HR Team Management

Education

Degrees, certifications, and relevant coursework

University of Lisbon

BSc Science of Art and Heritage, Science of Art and Heritage

Obtained a Bachelor of Science in Art and Heritage, developing a strong foundation in cultural studies and historical preservation. Acquired analytical and research skills applicable to diverse fields.

Luísa Todi Academy

Music Vocational Course (6th grade), Music

Completed a Music Vocational Course, achieving the 6th grade level. Developed musical proficiency and discipline through dedicated study and practice.

University of Portsmouth

MA Marketing, Marketing

Completed a Master of Arts in Marketing, focusing on advanced marketing strategies and management principles. Gained expertise in strategic planning, digital marketing, and brand positioning.