Open to opportunities

Amber Warren

@amberwarren

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Data-driven marketing manager with a passion for creative strategy.

United Kingdom

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What I'm looking for

I am looking for a dynamic company culture that values creativity and data-driven decision-making, with opportunities for career growth and innovative projects.

With over 5 years of experience in marketing, I have a proven track record of driving growth through data-driven strategies and innovative campaigns. My journey began with a First-Class degree in Business Management & Marketing, which laid the foundation for my analytical approach to marketing. I have successfully managed six-figure budgets and consistently outperformed benchmarks, leading to my recent promotion to Marketing Manager at Informa Markets.

Throughout my career, I have cut digital CPA by over 45%, doubled email engagement while reducing send volumes, and significantly increased pre-registrations through targeted campaigns. I pride myself on my ability to present complex data insights to stakeholders, ensuring that marketing strategies align with business goals. My passion for shaping customer experiences has led me to introduce new ideas that resonate with audiences, such as our innovative “comfort lounge” concept.

Now, I am eager to bring my expertise to an industry that excites me, where I can continue to leverage my skills in creative strategy and data analysis to drive impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager - Promotion

Current

Informa Markets

Sep 2024 - Present (10 months)

Managed multichannel campaigns and six-figure budgets, consistently outperforming benchmarks. Led strategic initiatives that significantly reduced digital CPA and boosted pre-registration numbers.

Digital Marketing Campaign Management Budget Management Data Analysis Strategic Planning GA4 Market Research Content Strategy Team Leadership

Senior Marketing Executive

Informa Markets

Mar 2022 - Aug 2024 (2 years 5 months)

Refined creative and audience analysis to cut CPA by over 45% on paid channels. Expanded geo-targeting to increase pre-registrations by 6% and boosted email engagement by 34% through targeted campaigns.

Paid Media Email Marketing Geo Targeting Campaign Optimization Data Driven Marketing Stakeholder Management Conversion Rate Optimization

Marketing Executive - Promotion

Acora - IT Managed Services

Jan 2021 - Dec 2022 (1 year 11 months)

Increased LinkedIn followers by 49% and engagement from 0.7% to 4.4% through organic content. Launched a successful content series and gained qualified meetings via targeted campaigns.

Social Media Marketing Content Creation SEO UX Enhancement Lead Generation Marketo UX Enhancements Automation Digital Marketing

Marketing & Sales Administrator

Acora - IT Managed Services

Jan 2020 - Dec 2021 (1 year 11 months)

Supported marketing and sales efforts, contributing to various administrative tasks. Assisted in content creation and data management to support team objectives.

Marketing Support Sales Administration Data Entry Administrative Support

Receptionist

BallTree Dental Care

Jan 2019 - Dec 2020 (1 year 11 months)

Managed front desk operations and provided administrative support. Handled patient inquiries and scheduled appointments efficiently.

Customer Service Scheduling Administrative Support Office Management Communication

Sponsorship Executive - Placement Year

White October Events

Jan 2018 - Dec 2019 (1 year 11 months)

Secured sponsorships for various events and managed sponsor relationships. Contributed to event planning and execution.

Relationship Management Event Planning Negotiation Sales Support

Customer Journey Scheduler

Southern Water

Jan 2015 - Dec 2018 (3 years 11 months)

Scheduled customer journeys and managed customer interactions. Improved customer experience through efficient scheduling and communication.

Customer Service Scheduling Customer Relationship Management Communication Data Management

Education

Degrees, certifications, and relevant coursework

University of Brighton

BSc Business Management & Marketing, Business Management & Marketing

Grade: First Class (80%)

Achieved a First Class degree with a final grade of 80%. Studied a comprehensive curriculum in business management and marketing.

Chartered Management Institute

CMI Level 5 Diploma, Management & Leadership

Grade: CMI Level 5 Diploma

Completed the Chartered Management Institute Level 5 Diploma in Management & Leadership. This program focused on developing key management and leadership skills.