Mindy User
@mindyuser
Data-driven growth marketer with 10+ years of SaaS experience.
What I'm looking for
I am a data-driven growth marketer with over 10 years of experience in the SaaS and tech industries. My expertise lies in demand generation and account-based marketing (ABM), where I excel at turning insights into actionable strategies that drive pipeline growth. My approach is both strategic and scrappy, blending paid media, content, and automation to achieve outstanding results.
In my recent role as Demand Generation & Brand Experience Lead at The Necessary Human, I successfully built and executed ABM and demand generation programs that significantly improved conversion rates and reduced customer acquisition costs. I thrive at the intersection of performance, storytelling, and collaboration, and I am passionate about creating high-converting campaigns that resonate with target audiences.
Throughout my career, I have led full-funnel growth campaigns, managed marketing operations, and developed messaging frameworks that align with client needs. My commitment to continuous improvement and data-driven decision-making has consistently resulted in increased marketing qualified leads and enhanced brand visibility.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Leverage With Media PR
Jan 2024 - Present (1 year 6 months)
Led internal and client-facing brand and marketing initiatives for a media marketing and sales enablement. Oversaw CRM and marketing operations across HubSpot, ClickUp, and Google Workspace.
Demand Generation & Brand Experience Lead
The Necessary Human
Jan 2022 - Dec 2024 (2 years 11 months)
Built and executed ABM and demand generation programs for B2B SaaS, including email nurture, landing page optimization, and outbound sequencing. Increased MQL to SQL conversion by 32% through CRO and intent-triggered outreach.
Founder + Marketing Strategist
Cover Girl Marketing + PR Management
Jan 2017 - Dec 2022 (5 years 11 months)
Led full funnel growth campaigns for startups and online service live activations, creating social ad campaigns and sales pages. Reduced CAC by 28% while tripling MQL volume through iterative testing and multi-touch funnels.
Education
Degrees, certifications, and relevant coursework
Leeds University
Master of Science, Functional Nutrition
Completed a Master of Science in Functional Nutrition. The program focused on advanced studies in nutritional science and its practical applications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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