Mindy User

I am a data-driven growth marketer with over 10 years of experience in the SaaS and tech industries. My expertise lies in demand generation and account-based marketing (ABM), where I excel at turning insights into actionable strategies that drive pipeline growth. My approach is both strategic and scrappy, blending paid media, content, and automation to achieve outstanding results.

In my recent role as Demand Generation & Brand Experience Lead at The Necessary Human, I successfully built and executed ABM and demand generation programs that significantly improved conversion rates and reduced customer acquisition costs. I thrive at the intersection of performance, storytelling, and collaboration, and I am passionate about creating high-converting campaigns that resonate with target audiences.

Throughout my career, I have led full-funnel growth campaigns, managed marketing operations, and developed messaging frameworks that align with client needs. My commitment to continuous improvement and data-driven decision-making has consistently resulted in increased marketing qualified leads and enhanced brand visibility.