Shiv Shankar Singh
@shivshankarsingh1
I drive profitable growth through data-led performance marketing and experimentation.
IndiaWhat I'm looking for
At Publicis Groupe, I lead multi-channel performance marketing for Adobe and Reckitt across PPC, paid social, display, and video. I manage a $10M portfolio using marketing mix modeling, econometric modeling, and incrementality testing, improving blended ROAS by 30% and reducing NC-CPA by 25%.
I've led APAC SaaS user acquisition, built first-party-data audiences with Meta CAPI and Adobe Real-Time CDP, and connected offline conversions to high-value B2B contracts. Using Clay and Looker Studio, I scaled personalization to increase MQLs by 52% while making pipeline influence and channel ROI visible in real time.
Previously at Rentickle and Shinecity Infra Project, I ran ICE-prioritized funnel experiments, lifecycle programs, and B2B demand generation. I've improved conversion by 32%, grown inquiries by 300%, and led teams and media programs focused on LTV, efficient acquisition, and measurable revenue impact.
Experience
Work history, roles, and key accomplishments
Orchestrated multi-channel performance marketing campaigns for Adobe and Reckitt, managing $10M budgets and improving Blended ROAS by 30% and reducing NC-CPA by 25%. Implemented Meta CAPI and Adobe Real-Time CDP to enhance targeting and attribution.
Assistant Manager - Digital Marketing
Rentickle
Jun 2023 - Jun 2024 (1 year)
Executed ICE-prioritized experiments across the AARRR funnel, improving conversion rates by 32% and driving 300% growth in inquiries. Managed a team of 5 and reduced NC-CPA by 30% through A/B testing and predictive bid strategies.
Digital Marketing Associate
Shinecity Infra Project Pvt. Ltd.
Jan 2021 - Apr 2022 (1 year 3 months)
Orchestrated B2B demand generation using Salesforce and Marketo, driving a 300% increase in SQLs and improving Blended ROAS by 45% through data-driven budget allocation and PPC optimization.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Singh Indraprastha University
Master of Business Administration, Marketing and IT
Pursued an MBA with a focus on Marketing and IT, graduating in 2023.
University of Delhi
Bachelor of Commerce, Marketing and Finance
Completed a Bachelor of Commerce with a specialization in Marketing and Finance, graduating in 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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