Open to opportunities

Vaibhavi Patil

@vaibhavipatil

Global healthcare marketer specializing in omnichannel strategy, digital transformation, & operations. Crafting compliant, customer-first campaigns.

India

Message

What I'm looking for

I seek a senior marketing role where I can lead global paid-media strategy, own budget and measurement, collaborate with cross-functional teams, and drive scalable acquisition and revenue growth.

Marketing has been at the center of my career, but how I practice it has evolved. I started in agency roles where I learned to move fast, manage complexity, and deliver across different brands. Today, I work in global healthcare, leading omni channel initiatives in a regulated environment. That shift expanded my perspective into marketing operations, digital transformation, and building customer experiences that balance business goals with compliance. Across both worlds, I enjoy bringing clarity to complex marketing challenges and collaborating with diverse teams to turn ideas into work that creates real value.

Experience

Work history, roles, and key accomplishments

Current

Global Digital Account Manager

Current

Novo Nordisk

Apr 2023 - Present (3 years 6 months)

Own end-to-end global paid media strategy for the Obesity & Diabetes portfolio across 15+ markets, managing a $3M+ annual media budget and delivering a 10% improvement in ROI and 12–15% increase in conversion rates.

Conversion Rate Optimization Paid Media and Strategy Google Ads Programmatic Budget Management performance reporting

Regional Marketing Manager

Hello Health Group

Apr 2022 - Mar 2023 (11 months)

Led regional digital growth across 6 Southeast Asian markets for clients including Abbott and Novo Nordisk, managing $1M+ regional media budgets and delivering 25% revenue growth through acquisition scaling and channel optimisation.

Regional Marketing Acquisition Strategy Budget Management Reporting Stakeholder Management

Group Account Manager

Digitas

Dec 2019 - Jul 2021 (1 year 7 months)

Managed digital portfolios for clients including DBS Treasures and PUMA India, delivering 10+ high-value acquisition campaigns and driving conversion improvements through analytics-led audience optimisation.

Account Management Campaign Strategy Analytics Cross Functional Collaboration

Assistant Manager, Digital Marketing

Webenza India Pvt Ltd

Jul 2017 - Oct 2019 (2 years 3 months)

Executed cross-channel digital strategies for Fortune 500 and pharma clients, increasing pharma client engagement by 60% through A/B testing and performance analytics and building a 100K+ organic community for a blockchain client.

A B Testing Performance Analytics Community Growth ROI Optimization

Digital Marketer

Finomena

Oct 2016 - Feb 2017 (4 months)

Scaled app installs from 10K to 250K in four months using PR, influencer, and paid strategies and boosted engagement by 60% through integrated, data-driven campaigns.

User Acquisition Paid Media Influencer Marketing PR Campaign Optimization App Growth Engagement Strategy