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Vaibhavi Patil

@vaibhavipatil

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Performance marketing leader driving acquisition, ROI, and growth across global paid-media programs.

India

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What I'm looking for

I seek a senior marketing role where I can lead global paid-media strategy, own budget and measurement, collaborate with cross-functional teams, and drive scalable acquisition and revenue growth.

I am a performance marketing leader with 8+ years building and governing paid-media programs across healthcare, pharma, fintech, and consumer sectors. I currently own a $3M+ annual paid media investment at Novo Nordisk, leading acquisition strategy across 15+ markets.

My strengths include channel strategy, budget ownership, agency management, and C-suite reporting, with proven double-digit improvements in ROI, conversion, and efficiency. I design global acquisition frameworks and govern regional execution while aligning cross-functional stakeholders.

In prior roles I led regional digital growth, managed $1M+ regional budgets, and delivered measurable revenue uplifts through channel optimisation and audience segmentation. I have agency-side experience delivering high-value acquisition campaigns and building performance governance and reporting frameworks.

I operate comfortably in regulated, matrixed environments and prioritize scalable measurement, creative testing, and performance governance to reduce costs and accelerate outcomes. I am collaborative, data-driven, and focused on delivering sustainable revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Global Digital Account Manager

Current

Novo Nordisk

Apr 2023 - Present (3 years 2 months)

Own end-to-end global paid media strategy for the Obesity & Diabetes portfolio across 15+ markets, managing a $3M+ annual media budget and delivering a 10% improvement in ROI and 12–15% increase in conversion rates.

Paid Media & Strategy Google Ads Programmatic Budget Management performance reporting Conversion Optimization

Regional Marketing Manager

Hello Health Group

Apr 2022 - Mar 2023 (11 months)

Led regional digital growth across 6 Southeast Asian markets for clients including Abbott and Novo Nordisk, managing $1M+ regional media budgets and delivering 25% revenue growth through acquisition scaling and channel optimisation.

Regional Marketing Acquisition Strategy Budget Management Reporting Stakeholder Management

Group Account Manager

Digitas

Dec 2019 - Jul 2021 (1 year 7 months)

Managed digital portfolios for clients including DBS Treasures and PUMA India, delivering 10+ high-value acquisition campaigns and driving conversion improvements through analytics-led audience optimisation.

Account Management Campaign Strategy Analytics Cross Functional Collaboration

Assistant Manager, Digital Marketing

Webenza India Pvt Ltd

Jul 2017 - Oct 2019 (2 years 3 months)

Executed cross-channel digital strategies for Fortune 500 and pharma clients, increasing pharma client engagement by 60% through A/B testing and performance analytics and building a 100K+ organic community for a blockchain client.

A B Testing Performance Analytics Community Growth ROI Optimization

Digital Marketer

Finomena

Oct 2016 - Feb 2017 (4 months)

Scaled app installs from 10K to 250K in four months using PR, influencer, and paid strategies and boosted engagement by 60% through integrated, data-driven campaigns.

User Acquisition Paid Media Influencer Marketing PR Campaign Optimization App Growth Engagement Strategy