At BambooBox, I built the Performance Marketing function from the ground up, hiring and mentoring a specialist team and establishing campaign SOPs and QA frameworks. I lead paid media strategy for 15+ enterprise B2B accounts and use intent-led ABM to deliver 10X pipeline ROI, representing approximately $3.5M+ in pipeline value.
I partner with Sales leadership to align advertising with in-market accounts and improve lead handoffs. This work helped cut CAC by 35% on high-ticket accounts and accelerate deal velocity by 40%.
Previously, at Assembly Global (Stagwell Network), I owned paid media budgets of $2M+ per month across Meta, Google, and LinkedIn. I developed a conversion optimization framework that lifted conversion rates by 29%, and redesigned audience targeting to reduce CPA by 20% while scaling qualified lead volume.
