Sahil Tyagi

Launched Google Ads playbook and scaled Google-sourced ARR from $100K to $360K in 2 months, on track for a $1M run-rate; increased share of positive-CM2 brands from 42% to 68% within 60 days.

Drove average 10% CM2 on AOV across portfolio and achieved profitability for 27% of 240 brands; managed a team of 12 growth consultants and 4 assistant managers while authoring an Advanced Meta Ads Profitability Playbook with 80% success.

Reduced cost-per-profitable-brand by 29% via outsourced full-stack services and automated QA; scaled pilot to 200+ brands, contributing 15% to company ARR with 35% of brands reaching ≥5% CM2.

Scaled ARR from $60K to $450K in 9 months and drove $10.5M GMV at 8× ROAS while maintaining 8% CM2 through performance marketing and profitability initiatives.

Orchestrated advanced Meta campaigns for 20 Indian brands and unlocked a $150K ARR run-rate through targeted performance and profitability tactics.

Improved session-to-order conversion by 18% through offer-mix optimization and live-commerce scheduling across Apparel, Home & Kitchen categories.

Developed tech packs for antiviral PPE, halved prototype lead-time and delivered 10K+ units for clinical trials and evaluations.

Activities and societies: Cohort Representative for the EPGP batch, liaising between faculty and an 80-member cohort and streamlining asynchronous project workflows.

Executive MBA (EPGP) candidate with a Marketing major at IIM Kozhikode, expected completion in April 2027.

Completed a Bachelor of Technology in Fashion Technology with specialization in Apparel & Textile Manufacturing in May 2020.