Sahil Tyagi
@sahiltyagi
I drive profitable ARR for D2C and SaaS through multichannel paid growth.
IndiaWhat I'm looking for
I’m a multichannel growth strategist with 4 years leading fully-remote growth pods, turning paid media into profitable ARR for 300+ Indian D2C and SaaS brands.
As Coe Manager – Google at ShopDeck, I launched a Google-Ads playbook that scaled Google-sourced ARR from $100K to $360K in two months, grew positive-CM2 brands from 42% to 68% within 60 days, and authored playbooks used across 240+ brands.
I lead cross-functional remote teams, build zero-to-one profitability playbooks, and combine analytics (SQL, GA4, Mixpanel) with hands-on paid channels to drive measurable CM2 and ARR growth; I am an Executive MBA (EPGP) candidate at IIM Kozhikode and available for full-time remote roles.
Experience
Work history, roles, and key accomplishments
Coe Manager – Google
ShopDeck
Feb 2025 - Present (8 months)
Launched Google Ads playbook and scaled Google-sourced ARR from $100K to $360K in 2 months, on track for a $1M run-rate; increased share of positive-CM2 brands from 42% to 68% within 60 days.
Growth Manager – Profitability
ShopDeck
Jun 2024 - Feb 2025 (8 months)
Drove average 10% CM2 on AOV across portfolio and achieved profitability for 27% of 240 brands; managed a team of 12 growth consultants and 4 assistant managers while authoring an Advanced Meta Ads Profitability Playbook with 80% success.
Assistant Profitability Manager
ShopDeck
Jul 2023 - May 2024 (10 months)
Reduced cost-per-profitable-brand by 29% via outsourced full-stack services and automated QA; scaled pilot to 200+ brands, contributing 15% to company ARR with 35% of brands reaching ≥5% CM2.
Assistant Growth Manager
ShopDeck
Oct 2022 - Jul 2023 (9 months)
Scaled ARR from $60K to $450K in 9 months and drove $10.5M GMV at 8× ROAS while maintaining 8% CM2 through performance marketing and profitability initiatives.
Growth Consultant
ShopDeck
Feb 2022 - Oct 2022 (8 months)
Orchestrated advanced Meta campaigns for 20 Indian brands and unlocked a $150K ARR run-rate through targeted performance and profitability tactics.
Associate Category Manager
WMall
Aug 2021 - Jan 2022 (5 months)
Improved session-to-order conversion by 18% through offer-mix optimization and live-commerce scheduling across Apparel, Home & Kitchen categories.
Product & Business Development Intern
Fabiosys Innovation
Dec 2020 - Apr 2021 (4 months)
Developed tech packs for antiviral PPE, halved prototype lead-time and delivered 10K+ units for clinical trials and evaluations.
Education
Degrees, certifications, and relevant coursework
IKIndian Institute of Management Kozhikode
Executive MBA (EPGP), Marketing
2025 -
Activities and societies: Cohort Representative for the EPGP batch, liaising between faculty and an 80-member cohort and streamlining asynchronous project workflows.
Executive MBA (EPGP) candidate with a Marketing major at IIM Kozhikode, expected completion in April 2027.
NJNational Institute of Fashion Technology, Jodhpur
Bachelor of Technology, Fashion Technology
2016 - 2020
Completed a Bachelor of Technology in Fashion Technology with specialization in Apparel & Textile Manufacturing in May 2020.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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