Open to opportunities

shivangi singh

@shivangisingh4

Campaign Specialist specializing in CRM, lifecycle marketing, and customer journey orchestration for personalized digital engagement.

Zimbabwe

Message

What I'm looking for

I’m looking to lead CRM and lifecycle marketing programs where I can design data-driven customer journeys, improve segmentation and personalization, and optimize campaign performance—while working in a collaborative team that values governance, compliance, and measurable business impact.

I’m a Campaign Specialist with 4.5+ years of experience delivering personalized customer communications and lifecycle engagement across acquisition, onboarding, engagement, and retention journeys. I translate business objectives into customer-centric journeys that improve engagement, customer satisfaction, and measurable business outcomes.

In my current role supporting a leading US Banking client’s Credit Card line of business, I design and manage end-to-end customer journeys in Adobe Campaign Classic. I execute targeted communications using audience segmentation and behavioral triggers, leveraging dynamic content frameworks to drive acquisition, activation, loyalty, and retention results.

I also bring strong marketing operations and technology capability—configuring reusable campaign workflows, customer data structures, and automation to ensure scalable delivery. From improving campaign performance through structured reporting and optimization to supporting a migration from Adobe Campaign Classic to Salesforce Marketing Cloud, I focus on governance, compliance, and execution excellence while collaborating across stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Campaign Specialist

Current

IBM

Sep 2024 - Present (1 year 9 months)

Designed and managed end-to-end customer journeys in Adobe Campaign Classic to deliver personalized lifecycle communications across credit card acquisition, onboarding, engagement, retention, and loyalty. Developed audience segmentation and dynamic content frameworks, and generated INR 30 million+ revenue through targeted customer engagement programs.

Adobe Campaign Classic Salesforce Marketing Cloud CRM Strategy Customer Journey Orchestration Lifecycle Marketing Customer Segmentation Personalization Marketing Automation

Marketing Management Trainee

Mercedes-Benz

Jun 2023 - Aug 2024 (1 year 2 months)

Led CRM, digital, social media, and experiential marketing initiatives for luxury automotive customers, aligning campaigns to customer journey stages and growth priorities. Coordinated cross-functional stakeholders to deliver consistent, customer-centric brand engagement across online and offline touchpoints.

CRM Customer Journey Mapping Digital Marketing Marketing Campaigns Experiential Marketing Stakeholder Management Campaign Execution

Software Test Engineer

Eastern Software Services

Apr 2021 - Aug 2021 (4 months)

Executed software testing initiatives to improve product quality and user experience, including regression testing and detailed anomaly reporting. Directed a team of 14 members and supported budgeting, forecasting, and resource allocation for project delivery.

Software Testing Regression Testing SQL Team Leadership Quality Assurance

Software Test Engineer

NIIT Technologies

Jul 2019 - Jun 2020 (11 months)

Refined manual testing procedures by improving test cases and increasing regression success through structured execution. Documented testing observations and presented comprehensive findings to the development team with proposed resolutions.

Manual Testing Regression Testing Documentation