Vivien Tse

Increased email-attributed revenue by 1900% and company revenues by $720K through personalized campaigns and behavioral psychology. Improved customer activation and retention via performance audits and A/B testing, boosting CTR by 710%. Led ESP migration for 150K+ subscribers, ensuring zero data loss and reducing costs by 20%.

Tested landing pages and created webinar funnels, achieving a $40 cost per booked call via YouTube ads. Optimized ad campaigns for >1% CTR and developed email funnels resulting in 46% open rates. Designed and executed content strategy using Hootsuite, boosting LinkedIn followers by 900%.

Increased average email open rates from 13% to 35% through segmentation and personalization, exceeding industry averages. Created a strategic plan for creative email campaigns by analyzing competitors and forums. Increased average click rates from 0.93% to 2.91% within 1.5 months, reaching industry standards.

Reactivated old leads by creating targeted email and SMS content strategies. Developed a sales schedule through research and cross-departmental collaboration. Increased sales by $95,000 USD within the first month.

Grade: Dean's Honours List

Earned a Master of Education degree. Achieved Dean's Honours List recognition.

Activities and societies: Won UK National Champion in KPMG Business Case Competition, President of Durham University Hong Kong Society

Completed a B.A. in Accounting and Finance. Won UK National Champion in KPMG Business Case Competition and served as President of the Durham University Hong Kong Society.

Completed the Business Venture Management Program. Selected in the top 12% of applicants to receive competitive venture management coaching by high-level faculty such as McKinsey, BCG and Goldman Sachs. Awarded 3 scholarships.