Open to opportunities

Vivien Tse

@vivientse

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Strategic email marketing specialist driving sales through storytelling content.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and innovation in marketing strategies, with opportunities for professional growth and collaboration.

I am a strategic email marketing specialist dedicated to crafting compelling, relationship-building content that drives sales and enhances customer engagement. Currently, I work at Catena Media, where I successfully increased email-attributed revenue by 1900% through the application of behavioral psychology in personalized email campaigns. My efforts have directly contributed to a remarkable $720K increase in company revenues within just one year.

Throughout my career, I have led lifecycle email strategies across multiple brand teams, utilizing user data and behavioral insights to improve customer activation and retention. My experience includes executing A/B tests that boosted click-through rates by 710% and leading a cross-functional team during a significant email service provider migration, ensuring zero data loss while reducing costs by 20%. I am passionate about using data-driven strategies to optimize marketing efforts and enhance customer journeys.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Lead

Current

Catena Media

Sep 2022 - Present (2 years 8 months)

Increased email-attributed revenue by 1900% and company revenues by $720K through personalized campaigns and behavioral psychology. Improved customer activation and retention via performance audits and A/B testing, boosting CTR by 710%. Led ESP migration for 150K+ subscribers, ensuring zero data loss and reducing costs by 20%.

Email Marketing A B Testing Google Analytics Team Leadership Revenue

Current

Founder; Marketing Specialist

Current

Young Global Scholars

Jan 2019 - Present (6 years 4 months)

Tested landing pages and created webinar funnels, achieving a $40 cost per booked call via YouTube ads. Optimized ad campaigns for >1% CTR and developed email funnels resulting in 46% open rates. Designed and executed content strategy using Hootsuite, boosting LinkedIn followers by 900%.

Landing Page Optimization YouTube Ads Email Marketing Content Strategy Social Media Management Hootsuite

Email Marketing Specialist

MavTek Inc.

May 2022 - Aug 2022 (3 months)

Increased average email open rates from 13% to 35% through segmentation and personalization, exceeding industry averages. Created a strategic plan for creative email campaigns by analyzing competitors and forums. Increased average click rates from 0.93% to 2.91% within 1.5 months, reaching industry standards.

Email Marketing Segmentation Personalization Strategic Planning Competitor Analysis Open Rate Optimization

Assistant Director of Admissions

CDI College

Jan 2020 - Mar 2020 (2 months)

Reactivated old leads by creating targeted email and SMS content strategies. Developed a sales schedule through research and cross-departmental collaboration. Increased sales by $95,000 USD within the first month.

Lead Reactivation Email Marketing SMS Marketing Sales Strategy Keyword Research Content Strategy

Education

Degrees, certifications, and relevant coursework

University of Hong Kong

Master of Education, Education

Grade: Dean's Honours List

Earned a Master of Education degree. Achieved Dean's Honours List recognition.

Durham University

B.A. in Accounting and Finance, Accounting and Finance

Activities and societies: Won UK National Champion in KPMG Business Case Competition, President of Durham University Hong Kong Society

Completed a B.A. in Accounting and Finance. Won UK National Champion in KPMG Business Case Competition and served as President of the Durham University Hong Kong Society.

Stanford University

Business Venture Management Program, Business Venture Management

Completed the Business Venture Management Program. Selected in the top 12% of applicants to receive competitive venture management coaching by high-level faculty such as McKinsey, BCG and Goldman Sachs. Awarded 3 scholarships.