Obaid Kazi
@obaidkazi
Digital marketing professional with expertise in performance marketing strategies.
What I'm looking for
I am a digital marketing professional with extensive experience in social media marketing, performance marketing, SEO, and digital strategy. I have a proven ability to develop comprehensive marketing campaigns, generate leads, and optimize performance across various platforms. My strong track record includes teaching digital marketing concepts and leading initiatives for businesses.
Currently, I serve as a Senior Campaign Specialist at Olatech Solutions Limited, where I lead high-impact campaigns on Google Ads and Meta Ads, achieving a 25% CTR through targeted strategies. I manage digital marketing for over 15 clients, generating significant revenue and ensuring high satisfaction through customized campaigns. My expertise in SEO strategy and implementation has allowed me to conduct audits, manage on-page and off-page SEO, and optimize marketing funnels to increase conversion rates.
Experience
Work history, roles, and key accomplishments
Senior Campaign Specialist
Olatech Solutions Limited
Jun 2023 - Present (1 year 11 months)
Led high-impact campaigns on Google Ads and Meta Ads, achieving a 25% CTR and managing substantial monthly media budgets for maximum ROI. Handled digital marketing for over 15 clients, generating more than ₹3 crore in revenue while customizing campaigns to meet specific client needs. Developed in-house campaigns for Olatech, achieving a 4X ROAS and reducing customer acquisition costs.
Performance Marketing Lead
Softcare Technocraft PVT LTD
Nov 2021 - May 2023 (1 year 6 months)
Developed and executed comprehensive performance marketing strategies across multiple channels, including Google Ads, Meta Ads, and email marketing, to drive user acquisition and maximize ROI. Led the creation, optimization, and management of high-performing PPC campaigns, focusing on achieving key performance metrics. Analyzed campaign performance data, generating insights to refine targeting, bi
Digital Marketing Executive
Infratech Real Estate
Feb 2021 - Oct 2021 (8 months)
Successfully generated over 5000 qualified leads through targeted Facebook Ads campaigns, significantly boosting the sales pipeline. Conducted thorough audience research to identify and target key demographics, leading to more effective ad placements and higher engagement rates. Managed an ad spend of ₹1500000, achieving a cost per lead (CPL) of ₹300, and contributed to generating approximately ₹3
Digital Marketing Executive
Great Journey’s Tours and Travels
Apr 2018 - Jan 2021 (2 years 9 months)
Conducted keyword research, identifying high-value keywords and mapping them for optimized content and site structure. Utilized Google Analytics, Google Trends, and Keyword Planner to analyze site performance and improve SEO strategies. Managed Facebook lead generation campaigns for the travel industry, focusing on targeted audiences and conducting split tests on ads to identify best-performing co
Education
Degrees, certifications, and relevant coursework
Habib Junior College
HSC, Commerce
Completed Higher Secondary Certificate with a focus on Commerce.
St Mary’s Convent School
SSC
Completed Secondary School Certificate.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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