Melina Bridge
@melinabridge
CRM and marketing automation specialist improving lifecycle engagement with Salesforce Marketing Cloud and SQL.
ZimbabweWhat I'm looking for
I’m a CRM and marketing automation specialist with 8+ years designing and delivering lifecycle marketing programs across financial services, retail, and SaaS. I specialise in Salesforce Marketing Cloud, SQL segmentation, and journey orchestration, using data-driven CRM strategies to improve customer engagement and conversion.
At Lendi Group / Aussie Home Loans, I generated 3,079 broker appointments through targeted CRM lifecycle campaigns and lifted activation to 1.65% via Credit Score SMS campaigns. I also improved click-through rate to 1.18% from 0.91% by refining segmentation and testing, and I built a modular email content library to increase campaign production efficiency.
Most recently at Super Retail Group, I streamlined CRM campaign workflows by implementing Pack Manager, reducing manual query and Data Extension setup. I’ve also championed new engagement channels like Bambu push notifications, and I bring a strong optimisation mindset—backed by performance analysis, A/B testing, and cross-functional collaboration—from webinar and newsletter work to always-on CRM communications.
Experience
Work history, roles, and key accomplishments
Marketing Automation Specialist
Super Retail Group
Oct 2025 - Present (9 months)
Streamlined CRM campaign workflows by implementing Pack Manager and reducing manual query and Data Extension setup. Built audience segmentation using SQL and championed Bambu push notifications as a new CRM engagement channel.
Customer Journey Specialist
Lendi Group / Aussie Home Loans
Dec 2021 - Oct 2025 (3 years 10 months)
Generated 3,079 broker appointments through targeted CRM lifecycle campaigns. Improved activation and engagement metrics (1.65% activation rate and 1.18% CTR) via SMS campaigns and segmentation/messaging optimisation, and increased campaign production efficiency with a modular email content library.
Digital Marketing Executive
Archistar
Dec 2020 - Dec 2021 (1 year)
Delivered a high-performing webinar campaign (500+ registrations, 48% attendance). Improved newsletter open rates with A/B testing and resolved API issues to enable automated SMS reminders.
Email Campaign Manager
MMW3Degrees
Oct 2019 - Feb 2020 (4 months)
Maintained 100% email campaign accuracy through QA and auditing. Managed email marketing campaign quality controls to ensure correctness prior to delivery.
Digital Campaign Specialist
Navitas
Apr 2018 - Aug 2019 (1 year 4 months)
Managed digital campaigns and CRM communications supporting student recruitment. Ensured coordination of digital and CRM outreach for recruitment-focused activities.
Digital Marketing Assistant
Craveable Brands
Dec 2016 - Apr 2018 (1 year 4 months)
Supported CRM campaign execution and digital marketing operations. Assisted with ongoing campaign activities and execution tasks.
Acquisition Marketing Executive
ELMO Cloud HR & Payroll
Jan 2020 - Present (6 years 6 months)
Generated 40% of marketing leads from gated content campaigns. Increased email open rates by 20% through subject line optimisation.
Education
Degrees, certifications, and relevant coursework
University of Newcastle
Master of Business Administration (MBA), Business Administration
2020 - 2024
Completed a Master of Business Administration (MBA) at the University of Newcastle from 2020 to 2024.
University of Technology Sydney
Bachelor of Business, Marketing Communications
Completed a Bachelor of Business degree in Marketing Communications at the University of Technology Sydney.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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