Sarah Ewing
@sarahewing
Senior Marketing Automation Program Manager with proven lead generation success.
ZimbabweWhat I'm looking for
I am a seasoned Senior Marketing Automation Program Manager with a strong track record of implementing and optimizing marketing automation strategies that have significantly increased lead generation and engagement. At Google, I successfully increased lead generation by 40% and improved email campaign engagement by 30% through meticulous A/B testing and customer segmentation. My experience spans managing cross-functional teams and developing personalized customer journeys that enhance user experience.
Throughout my career, I have held pivotal roles at leading organizations such as Genpact and ISACA, where I managed marketing operations and developed digital marketing campaigns focused on lead nurturing and event promotion. My expertise in tools like Marketo, Salesforce, and Pardot has allowed me to streamline processes and improve sales efficiency. I am passionate about leveraging data analytics to refine marketing strategies and drive business growth.
With a strong foundation in both marketing and technology, I am committed to staying ahead of industry trends and continuously improving my skills. I believe in the power of collaboration and training to elevate team performance and ensure successful campaign execution. I am excited to bring my expertise to a forward-thinking organization that values innovation and results.
Experience
Work history, roles, and key accomplishments
Senior Marketing Automation Development Manager
Genpact
Jan 2020 - Present (5 years 5 months)
Administered marketing operations through Marketo and managed Salesforce in connection with all marketing activities. Developed and executed digital marketing campaigns focused on lead nurturing and event promotion. Served as Marketo SME to assist other users in campaign building, execution, and reporting.
GOSenior Marketing Automation Program Manager
Nov 2022 - Present (2 years 7 months)
Implemented and optimized marketing automation strategies to increase lead generation by 40%. Managed and executed end-to-end automation workflows using Marketo, HubSpot, and Pardot. Oversaw A/B testing of email campaigns, resulting in a 30% improvement in engagement.
Enterprise Sales Campaign Manager
ISACA
Apr 2018 - Nov 2019 (1 year 7 months)
Created and developed digital global marketing for enterprise sales, managing BDRs and Sales Coordinators. Achieved an annual revenue lead generation goal of $3 million through BDR lead generation, ABM digital marketing, and campaign marketing. Managed corporate CRM systems including Salesforce, SalesLoft, and Pardot.
Senior Marketing Manager
Fuji America Corporation
Nov 2017 - Feb 2018 (3 months)
Managed all digital and non-digital marketing strategies and campaigns to drive new business development for North and South America. Increased lead generation by 80% through PPC, SEO, SEM, and social media re-branding. Developed and managed company-wide usage of multiple CRM systems, including Salesforce, Pardot, and Adobe Analytics.
Senior Sales and Marketing Specialist
VISTEX
Mar 2016 - May 2017 (1 year 2 months)
Developed new digital marketing campaigns and managed all CRM databases globally. Led global marketing automation, including managing and supporting company-wide platforms. Managed the Business Development Representatives, ensuring active follow-up on leads and running monthly lead campaigns.
Staff Writer/Contributor and Photographer
Sun Times Media/ Pioneer Press
Jan 2009 - Dec 2013 (4 years 11 months)
Conducted interviews and was responsible for photography and writing concise articles for publication. Produced bi-weekly articles and researched potential leads for stories. Contributed to the editorial content and visual elements of the publication.
Senior Sales Executive Team Lead
VELOCITY EHS
Jan 2015 - Dec 2016 (1 year 11 months)
Aggressively created new business and expanded market share, conducting tailored web-based presentations. Built and maintained a healthy sales pipeline, providing product and pricing information to prospects. Responsible for generating new business through inbound and outbound activities.
Marketing Manager
CTI INDUSTRIES
Jan 2014 - Dec 2014 (11 months)
Managed, created, and developed digital marketing initiatives and campaigns, including marketing automation through Constant Contact and Marketo. Responsible for all Salesforce management and support. Secured licensing with A&E and Jim Beam brands, and worked with Big 10 Networks and the NFL.
Business Development/Marketing Specialist
EES CONSULTING
Jan 2011 - Dec 2014 (3 years 11 months)
Identified and researched prospective clients for marketing pitches, working closely with healthcare, pharmaceutical, and financial industries. Developed market strategy, lead generation, and email marketing campaigns for existing and prospective clients. Presented marketing pitches to prospective clients.
Education
Degrees, certifications, and relevant coursework
DePaul University
Bachelor of Arts, Public Relations and Advertising
Earned a Bachelor of Arts in Public Relations and Advertising, with a minor in Digital Media. Gained expertise in communication strategies and digital content creation.
DBDePaul University Kellstadt Graduate School of Business
Master of Business Administration, Management and Marketing
Completed an MBA with a dual major in Management and Marketing. Focused on developing strategic business acumen and advanced marketing techniques.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
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