Khairul Adzman Kassim

Built the FMCG client portfolio from zero as the sole commercial operator, securing Carl’s Jr. investment of RM10,000 and landing Malaysian Philharmonic Orchestra (MPO) as a 2026 ticketing partner. Owned the end-to-end commercial pipeline and delivered KPI-aligned promotional packages with partner proposals and post-campaign performance reviews.

Managed brand principals Avenys and Lacoste across annual brand plans, seasonal promotions, and retail activation programs, delivering RM150,000 (Lacoste) and RM95,000 (Avenys) across major projects. Led full-funnel NPD activation for Avenys and presented quarterly promotion effectiveness reviews with data-driven optimization recommendations.

Managed national accounts and sponsorship agreements with Mastercard, Alliance Bank, Tourism Malaysia, BOH, Adabi, Chek Hup, and Selgate Healthcare, including multi-million-ringgit commercial deals. Spearheaded a RM2M Mastercard multi-touchpoint campaign and secured RM240K+ for GSC Playfest through cross-channel activation and account-level planning with post-campaign ROI analysis.

Managed strategic corporate accounts delivering integrated brand communications and multi-platform advertising solutions across print, digital, and events. Built and maintained senior stakeholder relationships across financial services, enterprise, and technology sectors to support commercial alignment and long-term account retention.

Delivered premium inflight media campaigns for Malaysia Airlines and Firefly Airlines through end-to-end partner engagement, from briefing and proposals to activation, performance reporting, and account renewal. Managed global aviation content and media partnerships and executed multi-touchpoint campaigns targeting premium travellers.

Completed a Bachelor of Marketing at Universiti Teknologi MARA.

Completed a Diploma in Business Studies at Universiti Teknologi MARA.