Shieryl Lyn Morona

Serves as a member of the Management Committee, providing strategic recommendations on business growth, operational initiatives, and brand development. Leads end-to-end Public Relations and Marketing strategy for SeoulSkin, driving brand awareness, branch foot traffic, patient conversion, retail sales, and overall revenue growth.

Directed marketing, public relations, and corporate communications across multiple real estate developments. Led the Marketing Department, developed strategic campaigns, and managed budgets and partnerships to strengthen brand visibility and revenue generation.

Served as OIC-Head of Marketing, Public Relations, and Corporate Communications, providing strategic direction across the company and its subsidiaries. Led integrated marketing, while overseeing departmental planning, budgets, resources, and programs supporting brand equity, sales, leasing, and overall business objectives.

Managed integrated marketing, PR, corporate communications, events, and digital campaigns for Eton Properties and its subsidiaries. Developed project positioning, marketing strategies, and customer engagement initiatives supporting residential sales, leasing, hospitality, brand visibility, and revenue growth.

Led marketing and branding for ultra high-end residential developments within Tagaytay Highlands Country Club. Managed day-to-day operations of the Marketing Division, overseeing brand management, public relations, corporate communications, events, and marketing initiatives across the Company's portfolio.

Led the Public Relations Unit, managing corporate communications, media relations, stakeholder engagement, and reputation management initiatives. Developed and executed public relations programs that increased brand visibility and strengthened corporate positioning.

Served as a member of the Philippine delegation to international gaming, tourism, and investment conventions in Las Vegas, USA, promoting PAGCOR's Bagong Nayong Pilipino Manila Bay Tourism City master development. Established and managed relationships with exhibitors, sponsors, media partners, and industry stakeholders for Asia's Gaming & Entertainment plus Leisure Expo Manila.

Covered high-profile social, lifestyle, luxury, business, and corporate events for a leading luxury lifestyle publication. Interviewed prominent personalities and produced feature articles, profiles, and advertorials.

Provided executive communications and media relations support to the University of Santo Tomas Office of the Secretary General. Developed speeches, official messages, press releases, and publicity materials; coordinated media coverage and press briefings; and supported University events, publications, and stakeholder engagement initiatives.

Supported public relations, corporate communications, and media relations programs for clients across various industries. Drafted press materials, conducted research and media monitoring, coordinated press events and interviews, maintained media relationships, and helped implement campaigns that strengthened client reputation and brand awareness.

Activities and societies: Editor-In-Chief, The Journalese (2002-2003); Features Editor, The Varsitarian (Jan-May 2002); Features Coordinator, The Varsitarian (2001-2002); Features Writer, The Varsitarian (2000-2001).

Bachelor of Arts in Journalism from the University of Santo Tomas, with editorial roles in university publications.