Looking for a job

Maria Reyes

@mariareyes3

Hybrid marketing and communications leader combining journalism, brand strategy, content, digital campaigns, PR and executive communications across AP

Philippines

Message

What I'm looking for

I'm open to full-time, fractional, remote and hybrid roles, as well as relocation.

Marketing and Communications leader with 10+ years of experience across corporate communications, PR, digital marketing, content strategy and social media in APAC and the Middle East. Journalism-trained, with experience advising senior leaders, developing multi-market campaigns, building brand narratives and driving audience engagement across Media, OTT, FMCG and Agribusiness. Combines editorial thinking with commercial marketing execution, stakeholder management and data-informed digital strategy.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing and Communications Consultant

Current

Orbit Showtime Network

Jan 2019 - Present (7 years 9 months)

Leads revenue-focused marketing, communications and content strategy across 17 Middle Eastern markets for the Asian content division of a regional OTT platform. Manages campaign budgets up to seven figures, 3 agencies and partners with Commercial, Product, CRM and Customer Service teams.

Digital Marketing Communication Skills Content Strategy Campaign Management Budget Management Agency Management Stakeholder Management OTT Media GMA 7 Disney Paramount+HBO NBCUniversal Facebook Instagram ChatGpt Claude AI assisted content Demand Generation Growth Marketing Performance Marketing Paid Social Customer Acquisition Audience Segmentation Conversion Rate Optimization Marketing Analytics Social Media Strategy SEO Content Marketing Editorial Planning Brand storytelling Audience Development Short form Video Influencer Marketing and Creator Partnerships Corporate Communications Internal Communications Executive Communication Public Relations Media Relations Employer Branding Employee Engagement Thought Leadership Reputation Management Crisis Communications and Issues Management Remote Collaboration Meta Business Suite HubSpot Google Analytics SharePoint LinkedIn TikTok YouTube

Marketing Manager, Content and Product

Orbit Showtime Network

Jan 2018 - Dec 2019 (1 year 11 months)

Managed content and product marketing for the Asian content division of a regional OTT platform. Oversaw campaign budgets and collaborated with commercial, product, CRM, and customer service teams.

Social Media Manager

Orbit Showtime Network

Jan 2017 - Dec 2018 (1 year 11 months)

Managed social media for the Asian content division of a regional OTT platform. Directed social campaigns with celebrities and drove paid engagements across key Gulf markets.

Head of Communications and Social Media

Hofer Development Corporation

Jan 2014 - Dec 2017 (3 years 11 months)

Ran communications and social media for a sustainability-focused agribusiness, supplying multinational customers. Scaled the communications function into media relations, corporate content and digital, and grew qualified B2B website traffic and organic social audiences.

Communication Skills Social Media Media Relations Corporate Content Digital Marketing ESG B2B Communications Content Strategy Content Marketing Brand storytelling Audience Development SEO Social Media Strategy Stakeholder Management Agribusiness Sustainability

Global Communications Business Partner / Consultant

Unilever Asia

Jan 2011 - Dec 2014 (3 years 11 months)

Advised six Global Vice Presidents on internal, executive, sustainability, B2B and crisis communications across Procurement and Unilever International. Built the Communications function from zero and lifted employee engagement 70%.

Independent Marketing Communications Advisor

Self Employed

Provided independent marketing communications advisory services to clients in Singapore, UAE and the Philippines. Defined personal brands, repositioned portfolios, restructured website content, and designed leadership workshops.

Marketing Communications Personal Branding Thought Leadership Content Strategy Website Content SEO Workshop Design Leadership Development Brand Strategy Strategic Marketing

Freelance Lifestyle Journalist/Correspondent

Pulp

Authored 400+ features and conducted 250+ interviews with public figures and entertainers for leading Philippine media outlets.

Journalism Feature Writing Interviewing Editorial Content Creation Media

Freelance Lifestyle Journalist/Correspondent

Mega

Authored 400+ features and conducted 250+ interviews with public figures and entertainers for leading Philippine media outlets.

Journalism Feature Writing Interviewing Editorial Content Creation Media

Freelance Lifestyle Journalist/Correspondent

Manila Bulletin

Authored 400+ features and conducted 250+ interviews with public figures and entertainers for leading Philippine media outlets.

Journalism Feature Writing Interviewing Editorial Content Creation Media

Freelance Lifestyle Journalist/Correspondent

Philippine Daily Inquirer

Authored 400+ features and conducted 250+ interviews with public figures and entertainers for leading Philippine media outlets.

Journalism Feature Writing Interviewing Editorial Content Creation Media

Client Services and PR Manager

Viacom Media Networks

Managed client services and PR for MTV Asia, Nickelodeon, and Comedy Central. Grew regional paid TV viewership 35% through integrated campaigns and managed US$250K in sponsorships with 10+ global brands.