Open to opportunities

Amir Medina

@amirmedina

Message

Experienced social media manager and digital marketer driving data-driven content and growth.

Philippines

Message

What I'm looking for

I’m seeking a leadership role in digital marketing or social media where I can lead data-driven content strategy, collaborate cross-functionally, and drive measurable brand growth while continuing professional development.

I am a seasoned marketer and content strategist with nearly a decade of experience, blending creativity and analytics to build audience-focused digital solutions. I began my career in broadcast journalism at CNN Philippines and transitioned into marketing across travel, hospitality, and leisure.

I have led regional B2B and B2C initiatives, serving as Public Relations & Marketing Supervisor at Midori Clark Hotel and Casino, Marketing Lead at Travel and Leisure Co., and currently Marketing Manager at Kingsford Hotel Manila. I design targeted email marketing using Salesforce and HubSpot, execute SEO/SEM and CRM-driven campaigns, and develop multichannel content that increased visibility and engagement across Southeast Asia.

Currently pursuing a Master of Marketing Communications at De La Salle University, I combine strategic storytelling with data-driven decision-making to deliver measurable results. I thrive in collaborative environments where I can align marketing with business goals and continuously refine strategies through market research and performance analytics.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Kingsford Hotel Manila

May 2025 - Present (3 months)

Developed and implemented marketing strategies that strengthened the hotel's brand and online presence; managed social, SEO, SEM, and email campaigns to drive engagement and conversions while optimizing marketing budget to maximize ROI.

Social Media Management SEO SEM Email Marketing PR Market Research Budget Management Campaign Planning Analytics

Marketing Lead

Travel and Leisure Co.

Sep 2020 - May 2025 (4 years 8 months)

Spearheaded B2B and B2C marketing initiatives across Southeast Asia, developing region-specific campaigns and targeted email strategies using Salesforce and HubSpot to boost visibility and conversions.

B2B Marketing B2C Marketing Email Marketing Salesforce HubSpot Campaigns Content Strategy CRM Cross Functional Collaboration

Public Relations & Marketing Supervisor

Midori Clark Hotel and Casino

Sep 2017 - Aug 2020 (2 years 11 months)

Managed the hotel's social media, digital and traditional marketing and PR; executed events and video productions that boosted community engagement and maintained consistent branding.

Social Media Management Public Relations Event Management Content Creation Digital Marketing Community Management CRM Video Production Branding

Education

Degrees, certifications, and relevant coursework

De La Salle University

Master of Marketing Communications, Marketing Communications

2023 -

Pursuing a Master of Marketing Communications at De La Salle University since 2023, focusing on strategic marketing and integrated communications.

Holy Angel University

Bachelor of Arts, Communication Arts

2010 - 2014

Completed a Bachelor of Arts in Communication Arts at Holy Angel University from 2010 to 2014, emphasizing media, communication, and content production.